BUSINESS / NEWS 8 Issue 246 - April / May 2023 www.signlink.co.uk signlink signlink signlinkmagazine Citiprint looks back on staggering install Citiprint, a print and signage company based in London, has looked back on some of its biggest projects in time for its seventh-anniversary celebrations. The company prides itself on its quick turnaround and same day delivery offering, which has led to many of its key projects. The business has created graphics for locations like Harrods, Olympic Village, and Bluewater Shopping Centre, as well as for coverage of the Queen’s funeral last year, and for blockbuster films for the likes of Netflix. When it comes to one of the company’s biggest projects, its installation for Octopus Energy’s ‘Fan Club’ stands out for its uniqueness and impressive turnaround. The project started with the simple question: “Can you brand a wind turbine?”, and founder of Citiprint, Jacob Kent-Ledger, immediately agreed to the project, thinking it would be for a small rooftop turbine. Realising the turbine was actually 50m tall and needed branding within 48 hours, Kent-Ledger quickly got the help of Industrial Abseiling, a company that specialises in working from height, especially for super-large-format graphics. Kent-Ledger comments: “As far as my research has shown, it’s never been done before, and even the turbine manufacturer was shocked we did it. We’re now in the process of getting the project approved by Guinness World Records. “There’s now talk of us completing some offshore work in the future too, so I best get used to choppy seas and even higher turbines.” Speaking about why this project stands out so much, Kent-Ledger adds: “So many calls or emails will begin with ‘You did that wind turbine didn’t you? Bloody mental!’ It’s certainly a job which put us on the map and one we’ll be remembered for, for a long time to come.” Since undertaking the project back in 2021, Citiprint has continued to work with Octopus, and the finished job is even featured on the wall of Citiprint’s new premises and website. Citiprint has looked back on one of its biggest projects of its seven years in business MacroArt Sustainability Strategy pays off Wide-format print, graphics, and branding company, MacroArt, has had its Sustainability Strategy validated with an independent report. The report measures carbon emissions year-on-year and has confirmed significant reductions of these from MacroArt. The key benchmark, the company says, is the measurement of CO2e per m2 of material. This has been steadily decreasing since 2019 and is currently at a 24% reduction. This stands MacroArt in good stead to reach its goal of reducing its carbon footprint by 50% by 2030. Implemented in 2019, MacroArt’s Sustainability Strategy is based on five pillars under the acronym MACRO: Measure, Activate, Change, Recycle, and O which represents its commitment to net zero. Through its own Sustainability Committee, MacroArt has evaluated all operations, from sourcing and production to installation and recycling of materials. The annual report establishes an accurate picture of the company’s overall environmental impact. The report shows a strong programme of sustainability initiatives from MacroArt including more responsible material sourcing, greener production and installation, highly focused waste streams, and fully audited waste management with zero to landfill. A recent example of the company implementing these strategies within its work was its support of the ICE gaming event at Excel London. MacroArt was able to provide graphics with a full turnkey print, install, dismantle, and take back service to ensure all materials used were recovered and recycled correctly. The company has also invested in a number of new software programs in order to minimise waste and maximise efficiency when processing artwork files. MacroArt has also invested in new equipment to reduce waste and maximise efficiencies in material and energy use. David Humphreys, director of Green Circle Solutions which produces the report, says: “It is rare to find a business so open to understanding its true environmental impact and using this insight to establish a basis for continued real change and improvement.” MacroArt, based in St Neots, has had its environmental efforts validated with an annual report By David Osgar By Carys Evans
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