38 Issue 252 - April / May 2024 www.signlink.co.uk FOCUS ON: SUSTAINABILITY If there is one talking point that has remained consistent in recent years, it is sustainability. With customers demanding more planet-friendly work from wide-format printers and sign-makers, there is little option but for those in these markets to adapt the way they operate and offer a more environmentally friendly service to clients. However, as many in the industry may well be aware, this is easier said than done and also something that cannot be done overnight. But the good news for companies working in these markets is that there are plenty of simple steps that they can take to start the process of becoming more sustainable in the long run. With this in mind, SignLink caught up with companies widely recognised and celebrated for their advancements in this area to find out what advice they can offer to those seeking a greener future. Take Considered Steps First up is Very Displays, a trade display solutions specialist that works with a wide range of companies. Marketing manager Kirsty Corcoran says sustainability has never been higher on the agenda than it is today and Very is seeing an influx in companies getting on board with sustainable print and manufacturing. “Designing, producing, shipping, and selling products in an environmentally responsible manner is crucial for long-term environmental protection and as a business we’re aiming to improve our impact on the planet and embed sustainability in our company culture,” Corcoran says. “We are taking considered steps in everything we decide to do to ensure it truly makes a difference and benefits the planet and customers. We want to ensure that the changes we’re making are sincere and contribute to long-term, impactful effects.” “Here at Very Displays, we’re currently on a progressive journey to improve environmental inefficiencies across our full supply chain.” With this, Corcoran draws attention to a five-year plan and active projects at Very. Focus areas include only using recycled paper for brochures, price guides, and office supplies, while all delivery boxes are made from recycled materials. Corcoran also notes that all lighting within Very’s warehouse and dispatch are LED censored and an office overnight shutdown policy is in place. All company cars are electric or hybrid with new economical car charging points at both sites. As for kit, Very recently introduced the Agfa Avinci CX3200, a low ink consumption printer that uses ‘thin ink layer’ technology that Corcoran says makes it more sustainable than previous models. In addition, Corcoran says its new Titanium 3025 cutter means more accurate, precise cutting and finishing, resulting in less excess material waste. With the environment becoming an increasingly important issue for wide-format printers, SignLink speaks with businesses about the steps they have taken to improve sustainability Designing, producing, shipping, and selling products in an environmentally responsible manner is crucial for long-term environmental protection How to be a sustainable wide-format print business
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