65 Issue 254 - August / September 2024 email: news@signlink.co.uk addressing high running costs to the next level, reducing costs while simultaneously increasing productivity for the user. Tying in with this is a sustainability benefit for users. The ink accessory’s compatibility with the HP Latex 2700 eliminates the need to discard or replace existing equipment. As such, HP says this reduces waste, with users having the ability to transition to higher volume printing capabilities without compromising on sustainability and incurring unnecessary costs. Also new from HP at drupa were updates to its Live Production software, which allows users, primarily small- to medium-sized print service providers, to remotely manage their end-to-end workflow. As set out by HP at drupa, advancements here include upgrades to Design & eCommerce software, with HP adding that the new functionalities expand compatibility to a wider range of websites and support on-demand quotations. “The industry is currently shaped by three main trends: the increasing demand for quicker turnaround times; the need for streamlined printing workflows; and a growing call for sustainable products,” says Daniel Martinez, global head and general manager of HP Large-Format. “We are responding by developing and launching products and solutions that are not only stunning and streamlined but also sustainable. Our announcements at drupa, including the new high-capacity 10L ink accessory for the HP LF Latex 2700 printer, together with an industry-first suite of software solutions Live Production, Design & eCommerce, and Learn Premium, cater specifically to these needs.” We are responding by developing and launching products and solutions that are not only stunning and streamlined but also sustainable HP has announced a new 10L highcapacity ink accessory, designed for its HP Latex 2700 printer 10 ▼ The UCJV330-160 LED UV is one of three new machines from Mimaki this year WIDE-FORMAT PRINT KIT PT.1
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