It seems apt that we are putting this feature together at of one of the busiest shopping times of the year. The build-up to Christmas is a hugely important period for retailers as they vie for the business of passers-by in search of the perfect gift, festive food, drinks, and treats. Point-of-sale (POS) plays a hugely important part in retail strategies, not only at Christmas but throughout the year. It is an incredibly effective way of catching the attention of consumers and driving buying decisions. The good news for those in the sign-making and wide-format markets is that demand for such materials is constant. With this in mind, SignLink went wild in the aisles and caught up with several specialists in the POS market to learn more about what is currently driving the trends in this sector and how both sign-makers and wide-format print companies can best address this demand. Simple and Effective Up first is FaberExposize UK, a company that bills itself as Europe's largest POS and event print group. Managing director Iain Clasper-Cotte says sign-makers in the retail POS sector need to stay updated with several key trends if they are to remain successful within this market – with sustainability one of the stand-out focus areas. “Eco-conscious consumers are influencing brands to adopt greener practices,” Clasper-Cotte says, adding: “POS materials now need to be recyclable, biodegradable, or made from sustainable sources. Retailers are prioritising suppliers who offer environmentally friendly options. “We’ve noticed a growing trend among our customers choosing greener solutions, such as Reboard, for their POS displays. These materials not only offer an appealing aesthetic but also convey a stronger environmental message to customers, aligning perfectly with today’s sustainability-focused values. “Related to this are reusable POS systems. Retailers are looking for costeffective, flexible POS systems that can be easily reconfigured and reused across different campaigns. Modular displays provide the versatility and adaptability needed in today’s retail environment. They offer not only a budget-friendly solution but also a more sustainable option, supporting CLOSING THE DEAL Point-of-sale (POS) is a hugely important tool for retailers to connect with and capture the attention of customers. Here, we explore how companies in our industry can help clients achieve their POS goals 51 Issue 256 - December 2024 / January 2025 email: editor@signlink.co.uk POINT-OF-SALE
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