When people talk about wrapping in the sign-making and wide-format print sector, minds are almost certainly drawn to images of colourful car wraps and impressive designs covering the sides of lorries and vans. However, the fact of the matter is that wrapping stretches much further than just vehicles. Yes, the vehicle wrapping sector is busier than it has ever been but wrapping presents companies in and around this sector with many more profitable opportunities outside of the traditional market. SignLink takes a closer look at some of these sectors and picks out the materials sign-makers and wide-format print companies can use to take full advantage of opportunities available to them across these markets. Push The Boundaries The far-reaching potential of the wrapping industry is referenced by Avery Dennison, which supplies a wide range of materials to the market. Rick Snabel, project manager for digital printing media at Avery Dennison, explains that wrapping can be applied to virtually any type of surface or object, with the only limit in this market being your own creativity. “While wrapping may be commonly associated with vehicles, it is equally effective in architectural applications such as walls, phone booths, and window frames, as well as on unique items like guitars, fridges, and gaming controllers,” Snabel says, adding: “By utilising digitally printable media, you can take your creativity to the next level, transforming objects or surfaces with your printed designs to achieve truly amazing results.” Snabel also flags the importance of working with quality vinyl wrapping materials, warning that the wrong choice early on could cost sign-makers in the long run, both in terms of the print quality and when applying the piece to the actual surface. “Quality undoubtedly plays a significant role when it comes to selecting the right material for an application,” Snabel explains, adding: “Higher quality materials offer superior durability, conformability, and vibrant colours, while also incorporating features that make the application process easier, such as air egress functionality, repositionability, or even ‘slideability’. This combination ensures that you can achieve the best results with minimal time and effort.” With this, Snabel draws attention to some of the products available from Avery Dennison. One of its most popular options is Supreme Wrapping Film, which can be used for both vehicle and surface colour changes. Avery Dennison also provides premium sign and cut materials such as the 777CF iA Tech, 800PC, and 900SC series. Snabel flags digitally printable media options such THAT’S A WRAP Whether wrapping a vehicle or smaller format items, quality material choice is critical to the final piece. Here, we look at some of the latest and most popular solutions suitable for use in a range of projects FOCUS ON / VINYL WRAPPING MATERIALS 41 Issue 249 - October / November 2023 email: news@signlink.co.uk ▼ Avery Dennison recently introduced its new PVC-free SP 1504 Easy Apply
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