COLOUR MANAGEMENT | ROB FLETCHER Given the hugely important subject of colour in print applications, we take a closer look at some of the colour management solutions available to help print and signage companies produce accurate, high-quality work TAKING CONTROL WITH COLOUR MANAGEMENT Hitting the right colour is of paramount importance when it comes to printed applications for any customer. However, when it comes to branded work, this becomes perhaps even more important. After all, you cannot afford to get it wrong with the striking red of CocaCola, the deep green of Starbucks, or even the luxurious purple of Cadbury’s. Of course, your choice of printing machinery will play a major role in the quality of printed work, including how accurate you are with colours. However, there are additional tools on offer to print and wide-format print companies to help them hit the right colours in all printed applications, with colour management software among these solutions. In this feature, we speak with both providers and users of colour management software to gain further insight into the benefits of these products and analyse the real impact they can have on the quality of the final printed piece. New Level of Colour Consistency One of the stand-out developments within the colour management sector in recent months was Durst Group announcing the full integration of GMG’s spectral colour management technology into its proprietary Durst Workflow software. This is also now available within the open Smart Factory portfolio of the Open Software Initiative. While the initial announcement came in September, the official launch came at the recent PRINTING United 2025 in the US, with Durst now pledging to set a “new industry benchmark” for automated and colour-consistent production, regardless of the printing system or substrate. This will see Durst Workflow delivered with fully embedded spectral colour management from GMG, with existing customers holding a valid software agreement to receive the new solution at no additional cost. Importantly, the integration covers all market segments in which Durst operates, including sign and display, while the GMG solution will become a key component of Durst’s modular Smart Factory architecture, which is central to the Open Software Initiative – Durst’s vision of an open, fully connected production ecosystem. “By integrating GMG into our Durst Workflow and open Smart Factory platform, we are delivering a new level of colour consistency – fully automated and highly scalable,” says Michael Deflorian, director of business unit software and solutions at Durst. 34 Issue 358 - January | February 2026 email: editor@printmonthly.co.uk
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