tomer and we’re there for additional work, or as a backup when their press needs a service or when the next bit of technology comes along.” This approach shows the company’s confidence in its own capabilities and offering as well as its focus on building lasting partnerships and relationships with customers. This forming of partnerships and utilising of different strengths amongst businesses is something we are seeing more and more within the industry as businesses strive to succeed despite ongoing industry challenges such as increasing costs of raw materials, changes in trends and demands, and increases in energy prices. It seems to be more important than ever to diversify and expand your business offering and turning to a well-oiled machine that knows its bread and butter can only be a smart business move, earning both businesses more business in the long run. A Massive Learning Curve Speaking of diversification and in 2020 Baker launched its flexible packaging division BakPac where it prints and produces short- to medium-runs of stand-up pouches, sachets, and printed films. “It was a major investment for us and has been a massive learning curve for all of us, but the future of this market is very exciting,” says Baker. “This year, we have added an embellishment/coating line which is a first for the digital flexpac market and will enable us to offer spot varnish, and foil effects, along with specialist coatings. “We’re always looking for the next opportunity to enable us to supply our customers 49 www.printmonthly.co.uk July / August 2023 - Issue 343 50 - years in business 1973 – company was founded 1978 – Steve Baker joins the company 2011 – company moved to Brentwood, Essex £16m – annual turnover 4,500sq m – size of premises Statistics Baker’s attitude towards its employees. According to Baker, the company has seriously embraced the wellbeing, training, and development of all staff, which he says has had major improvements from every aspect. This investment in staff wellbeing includes providing a good working environment which is warm, well-lit, safe, clean, and modern, as well as having modern, well-maintained equipment and a training facility being developed under Bakers Academy. The latter not only offers class-type training but practical, hands-on learning. The company also offers a number of social events, a canteen, and has recently installed its own gym. “This has had a great knock-on with staff retainment which is very important when you are producing a lot of specialist work,” he explains. “The knowledge is retained and customers really appreciate the familiarity of dealing with the same people.” A Buzzing Environment On what a typical day at Baker Labels looks like, Baker describes a busy, buzzing environment – to be expected when you’re a company that turns the majority of work around within 48 hours! “We aim to turn work around as fast as possible so every phone call, quote, or order needs to be acted on fast. A large percentage of jobs are completed within 48 hours, so every department needs to be on the ball and communicating well to ensure a quality product at the end, and of course, a satisfied customer!” In the 50 years that Baker Labels has been operating, Baker says the biggest with something a little bit different with added value to sell to their customers.” Alongside investment in kit and capabilities, another key area of growth has been COMPANY SPOTLIGHT / BAKER LABELS ▼Baker Labels offers inkjet printing using Screen technology ◄ [ L to R ] Tom, Steve, and Harry Baker put on a united family front with the future of the business secure
RkJQdWJsaXNoZXIy MjM0NDIxOA==