spend some time, perhaps look at a demo and then sit and talk about what their needs are.” Paul Bates, managing director of Hybrid Software, adds: “This is the first time ever that all our workstations here aren’t running any software. All the software is in the cloud so we’re actually practicing what we preach. We’re showing here systems using an Amazon Web Services system in Ireland and the performance is second to none. It’s so quick and is a highly efficient way of working it.” products are used by OEMs and they’re also used by end-users so there are a lot of synergies there. “A lot of these products then tie back to Meteor Inkjet which has electronic drive boards inside inkjet printing devices. We’re the only vertically integrated manufacturer that has everything that you need for industrial printing and packaging.” Describing the thinking behind the booth design itself, Rottenborn says: “We wanted an open booth that’s welcoming and that’s a place that companies can come and The brands within the group include HYBRID Software, Global Graphics Software, Meteor Inkjet, Xitron, ColorLogic, and iC3D. Mike Rottenborn, CEO of Hybrid Software Group, comments: “Some people don’t believe in synergy but I believe there is synergy here. For example, our Harlequinn RIP which is actually driving every press in the HP or HP Indigo hall is also the RIP that powers our CloudFlow workflow, the Xitron Navigator DFE and workflow or even our own Smart DFE. ColorLogic EVENT SPOTLIGHT: DRUPA 2024 REVIEW – TRENDS AND THEMES 51 www.printmonthly.co.uk July / August 2024 - Issue 349 ◄ Mike Rottenborn, CEO of Hybrid Software Group ◄ Chris Balls, VP Print Kodak Hans Schmidbauer, director of marketing and innovation for Canon EMEA ► Gilad Tzori, COO of Frontline.io ► Paul Bates, manager of Hybrid Software ► ◄ Henrik MüllerHansen, Gelato
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