SELLING ON WEBSHOPS How do customers purchase print in 2025? This is a question constantly asked by members of the print industry as they grapple with changing landscapes and the habits of Gen Z consumers. While the need to be online has been evident for the past twenty plus years, the question now is how print service providers (PSPs) can navigate different online channels to reach consumers and buyers? Ways that businesses can now sell to customers include e-commerce websites, marketplaces like Amazon, Etsy, and eBay, as well as mobile apps and sales channels such as Shoptify. So, what is the best way to access these platforms and how can PSPs effectively use webshops and online portals to increase profits and visibility? Transitioning from the 'Industrial Era of Print' A big player within software in the past few years has been Gelato, a global print on demand platform which offers a catalogue of custom products made to order locally across 32 countries. Speaking about the company’s production print platform, Marcus Boijemyr, chief product officer at GelatoConnect, says: “Gelato's vision is to redefine global manufacturing for the benefit of people and the planet […] GelatoConnect is our AI-powered operating system for PSPs, which helps them across 30 plus countries optimise procurement, workflow, and logistics to drive growth and enhance efficiency. “Unlike traditional MIS/ERP systems, GelatoConnect is purpose-built for modern PSPs. It unlocks new digital demand while replacing manual work with real-time, intelligent automation – helping printers grow faster, operate leaner, and deliver consistently higher quality.” When discussing the need for PSPs to use webshops in 2025, Boijemyr says that transitioning from legacy systems is crucial when looking to unlock “significant revenue”. “Beyond just providing a sales channel, webstores enable B2C and B2B customers to purchase from PSPs in a way that's consistent with how today's consumers and businesses purchase what they need and run their operations,” adds Boijemyr. Describing what GelatoConnect offers, Boijemyr says the software gives PSPs a way to connect, manage, and grow As online print offerings continue to evolve, including the use of AI, automation, and customisation, David Osgar speaks to several players in web-to-print to find out how businesses can best utilise various different platforms Creating Effective Sales Channels on Print Webshops 47 www.printmonthly.co.uk July / August 2025 - Issue 355
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