ENVIRONMENT / NEWS grating sustainability into the heart of your business. Alongside commercial reasons like energy cost efficiencies, it creates a better and more responsible working environment for employees and a better brand perception of your company. It differentiates you as leaders on sustainability, a positive message with existing customers, and strengthening your sales proposition when tendering for new business. Becoming a certified Carbon Balanced Printer is not cost prohibitive and depends completely on the carbon footprint of your business. A completed carbon footprint assessment is required by CarbonCO to provide a costed proposal. CarbonCO has created a very simple process and calculator for printers to measure and report their operational impacts, electricity, use of on-site fossil fuels, transport (scope 1 & 2 emissions) and limited, but important, scope 3 emissions, like business travel. These footprint assessments are externally third-party verified. When these emissions are balanced with World Land Trust, printers can then claim they are a certified Carbon Balanced Printer and, when using Carbon Balanced Paper, can make the higher integrity claim that the whole job is balanced by using the Carbon Balanced Print logo. Currently there are 52 certified printers, who have balanced their impacts (www. carbonbalancedpaper.com/carbon-balanced-printers/). More information Carbon Balanced Paper and Print is managed by CarbonCO for the print and paper industry. Paul Opie, CarbonCO partnership manager, says: “These are simple solutions to help printers measure and report their emissions, adding real value to their clients by demonstrably reducing the impacts of their printed communications. Our work to date with World Land Trust has offset more 19 www.printmonthly.co.uk Issue 341 - March / April 2023 than 250,000 tonnes of CO2 and protected more than 20,000 acres of land. This is more than just a carbon offsetting scheme, protecting endangered species and biodiversity. This is real action in real places, making a real difference.” More information can be found at www. carbonbalancedpaper.com or by emailing enquiries@carbonco.info or calling 01327 828280. ▲Carbon offsetting schemes protect endangered species and biodiversity. Image: Jaime Culebras ▼ Sir David Attenborough is a World Land Trust patron. Image: World Land Trust ► Organisations using Carbon Balanced Paper can receive certificates from World Land Trust quantifying the amount of carbon balanced CBP123456 www.carbonbalancedprint.com
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