Among the most staple part of a print service provider’s (PSP) offering, the humble booklet remains one of the most sought-after services in the print industry. Despite the huge influx of digital media, many brands and marketers still turn to booklets as a way to connect with consumers and drive new business. While continuing demand is positive for those in this sector, it is crucial for them to keep on top of the latest trends and shifting demand to ensure that they have the right machinery in place to cope with these changes. Growth in short-run and on-demand work are among the key developments to consider when switching up equipment. With this in mind, Print Monthly speaks with several manufacturers about these changing and evolving demands, casting an eye over some of the latest solutions available to PSPs and the steps they can take to ensure their bookletmaking setup is successful in the long-term. Productive Capacity Craig Harry, head of sales at Duplo UK, is first up to offer advice. He agrees that booklet production remains one of the most dependable revenue streams in UK print, but the way printers make money from it has changed. He explains that runs are shorter, turnaround expectations are tighter, and customers expect higher quality as standard. “That shift is exactly why investment in the right bookletmaking technology has never been more important,” Harry says, continuing: “Across commercial print, education, in-plant, publishing, and marketing, Duplo continues to see strong demand for professionally finished booklets. Training manuals, prospectuses, event programmes, reports, magazines, stitched catalogues, and premium marketing pieces are all thriving applications. “What’s changed is that buyers now want flexibility, versioning, personalisation and speed. That puts pressure on production teams to deliver more jobs, with more variation, in less time, and often with fewer skilled operators. The real growth area is therefore not just booklet volume, but productive capacity.” According to Harry, PSPs that can handle multiple short runs efficiently, switch jobs quickly and maintain consistent quality are the ones winning work. On this note, he says those PSPs that are struggling with production should consider investment in a new machine to support their business Still an integral part of production for many print service providers, Rob Fletcher takes a looks at some of the latest developments with technology in the bookletmakers market FINISHING STRONG WITH BOOKLETMAKERS BOOKLETMAKERS | ROB FLETCHER 62 Issue 359 - March | April 2026 email: editor@printmonthly.co.uk
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