ENVIRONMENT / NEWS PrintMonthly printmonthly PrintMonthlyMagazine 18 email: news@printmonthly.co.uk May / June 2023 - Issue 342 MacroArt Sustainability Strategy pays off Wide-format print, graphics, and branding company, MacroArt, has had its Sustainability Strategy validated with an independent report. The report measures carbon emissions year-on-year and has confirmed significant reductions of these from MacroArt. The key benchmark, the company says, is the measurement of CO2e per m2 of material. This has been steadily decreasing since 2019 and is currently at a 24% reduction. This stands MacroArt in good stead to reach its goal of reducing its carbon footprint by 50% by 2030. Implemented in 2019, MacroArt’s Sustainability Strategy is based on five pillars under the acronym MACRO: Measure, Activate, Change, Recycle, and O which represents its commitment to net zero. Through its own Sustainability Committee, MacroArt has evaluated all operations, from sourcing and production to installation and recycling of materials. The annual report establishes an accurate picture of the company’s overall environmental impact. The report shows a strong programme of sustainability initiatives from MacroArt including more responsible material sourcing, greener production and installation, highly focused waste streams, and fully audited waste management with zero to landfill. A recent example of the company implementing these strategies within its work was its support of the ICE gaming event at Excel London. MacroArt was able to provide graphics with a full turnkey print, install, dismantle, and take back service to ensure all materials used were recovered and recycled correctly. The company has also invested in a number of new software programs in order to minimise waste and maximise efficiency when processing artwork files. MacroArt has also invested in new equipment to reduce waste and maximise efficiencies in material and energy use. David Humphreys, director of Green Circle Solutions which produces the report, says: “It is rare to find a business so open to understanding its true environmental impact and using this insight to establish a basis for continued real change and improvement.” MacroArt, based in St Neots, has had its environmental efforts validated with an annual independent report by Green Circle Solutions HP becomes latest member of Two Sides Print and paper advocacy group Two Sides has announced its latest member, HP, which will help in the promotion of sustainable print and print-managed services. Since 2016 HP brand paper has been sourced from recycled or certified sources, as well as paper-based packaging for home and office printers since 2020. Formed in 1939, the company continues to innovate and develop its products. In joining Two Sides, HP now has access to a large library of co-brandable communication tools, consumer research, industry information, sustainability advice, and events. Josh Birch, campaign manager of Two Sides UK, says: “Our partnership with HP will help us communicate the great sustainable story that print and paper has to tell, reaching brands and consumers through their print and paper products. It’s always a pleasure to welcome new members on board and we look forward to working with HP.” Peter Jolly, UK and Ireland HP Industrial country manager, says: “HP is delighted to become a member of Two Sides. We aim to be the world’s most sustainable and just tech company, taking urgent action to combat climate change, protect human rights, and accelerate digital equity. “As sustainability is an important factor for many of our customers and consumers, the library of facts that we have access to by joining Two Sides, will be of great use in our own customer communications, helping to promote our print and paper products.” In late 2020, HP MPS was certified CarbonNeutral in accordance with the CarbonNeutral Protocol and was the world’s most comprehensive carbon neutral Managed Print Service offering. The company also increased its recycling efforts by reducing single-use plastic packaging by 44% compared to 2018, as well as continuing to recycle ink and toner cartridges which it has done since 1991 as part of its Planet Partners recycling programme. Two Sides has welcomed HP as its newest member to help spread its messages, research and facts about the common myths and misconceptions of print and paper and the sustainability of it By David Osgar By Carys Evans
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