desirable from an artistic and sensory standpoint.” In terms of current demand, Evans says that special effects proving particularly popular at the moment are textured laminates and special effect foils, which can be applied to an array of applications, from packaging and marketing materials to business stationery and promotional products. Evans goes on to say that the use of these effects not only elevates the brands’ aesthetic but also enhances the tactile experience, creating a lasting impression on the consumer. “For instance, adding a textured laminate to a product, combined with the sparkle of special effect foil, signals to consumers that the brand is not only about functionality but also about delivering a premium experience,” he explains, adding: “These techniques are highly effective in creating a sense of depth and dimension in print designs, often making the product appear more upscale. “At The Print Show, textured stocks combined with foils, such as white Aqua Aura foil used with the Matrix Metallic, have been proven to grab attention. These designs stand out not just visually but also through touch, creating a more immersive experience for the consumer.” As for equipment, Evans wastes no time 44 email: news@printmonthly.co.uk November / December 2024 - Issue 351 in going into further detail on Vivid’s Matrix product line. With features that allow for digital foiling and lamination on both textured and non-textured stocks, Evans says the Matrix range enables businesses to bring high-quality print finishing in-house. In turn, this reduces the need for outsourcing and helps businesses cut down on costs and turnaround times, making their operations more efficient and agile. “Our Matrix Metallic range is specially developed for users looking to achieve consistent, high-quality digital foil finishes across different types of stocks,” he explains, adding: “This solution allows businesses to offer luxury-grade products without the need for extensive third-party services, giving them greater control over the production process.” Retain Profit Another specialist in this area is Duplo. Craig Harry, head of sales at Duplo UK, says there is a lot of competition in the market, not only from the printer down the road but also from abroad, making standing out from the crowd much more important. “A surefire way of doing this is by making sure you can do something most can’t. Adding special effects to a printer’s production portfolio instantly increases their flexibility when accepting jobs. There is no need to turn away work or to have to outsource it, losing profit and control of the timetable along the way. “Regardless of the product, whether greetings cards, packaging, or book covers, adding spot UV, foil, or the combination of the two instantly elevates the product. It brings the tactile sensation that only print can achieve. For those with Expanding the range of special effects available to customers significantly enhances the perceived value of your product offerings ▲ Canon partnered with RNIB to host a photography exhibition which was made to be accessible for blind, partially sighted, and sighted people ◄ Vivid’s Matrix MX-370MP has been designed for applying digital foils and spot-UV type effects to coated and uncoated papers SPECIAL EFFECTS
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