and clear interface for mobile. Additionally, a bottom toolbar that can be expanded or collapsed so it doesn’t cover the project ensures the design process is just as smooth on a smaller screen. The ability to select images directly from a mobile device and have them automatically placed into a project saves a huge amount of time too. UX/UI Best Practice for Print Personalisation Tools So, with consumers already beginning to think about their Christmas purchases, now is the time to ensure that your personalisation user experience meets their expectations. If the UX of a print personalisation offering isn’t simple, seamless and quick to use, it can lead to frustration with customers abandoning their orders and looking elsewhere. Print personalisation software needs to remove as much friction as possible from the design process to keep creating personalised gifts easy and fun for the customer. Good UX/UI practices include fast uploading from both desktop and mobile devices, clear resolution warnings, smart cropping and positioning, as well as intuitive templates and automated layouts all designed to simplify complex designs for customers with little to no design expertise. For products such as photo books or calendars with multiple elements like photos, text, dates, and graphics, these features can turn a potentially time-consuming and tricky design job into a seamless and enjoyable one. In fact, a clear majority of Antigro Designer users prefer the system to automatically suggest the best possible photo layout when working on multiple-page projects with a large number of images, like calendars or photo books. Although it’s just as important to ensure those who prefer full creative control can do so too. Utilising Artificial Intelligence Artificial Intelligence is increasingly playing a role here too with AI-driven features enhancing the experience further through features like smart background removal. For example, Antigro Designer’s AI-based cutouts feature for T-shirt personalisation, identifies and isolates design elements and transfers them seamlessly onto templates, removing any time-consuming and labour-intensive manual processes. Think personalised matching pyjamas featuring a beloved pet in a Christmas hat or festive Christmas jumpers with the faces of each family member on them. When designing a personalised product, especially a gift, the ability to preview a product ahead of completing an order and visualise it in its final form ensures confidence and avoids any risks of cart abandonment. Antigro Designer’s real-time preview feature enables customers to visualise whether a design works on a certain product and allows them to update and tweak it to ensure they’re happy with their final product before placing the order. Given the growing demand for personalised gifts and increasing numbers of online purchases, there is a real opportunity for print businesses to add personalised gifts to their offering and capitalise on this demand. But the secret to driving sales is ensuring that users enjoy making them, just as much as they hope the recipients will enjoy receiving them. ▲Personlised clothing for holidays is becoming increasingly popular When preparing for this peak seasonal demand, it’s important to note that the way consumers are purchasing their festive gifts is changing FESTIVE GIFTING SOLUTIONS | MARCIN MAJDA ▼New software can help businesses offer more personalised products like photobooks and bags 36 email: editor@printmonthly.co.uk Issue 357 - November | December 2025
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