▼ Vivid Laminating Technologies rolled out its new Razar solution at The Print Show 2025 more efficiently across different job types with less setup and material waste. “At Vivid, we don’t just build systems, we build partnerships. We support businesses through a mix of cutting-edge systems, ongoing training, and responsive technical support. With Razar, we’re giving our customers a future-proof platform that can evolve with their needs.” With this Evans, takes a look to the future and considers what it might hold for PSPs in terms of special effects. He notes how more customers are seeking eco-friendly processes that minimise waste and energy use, saying future demand will centre around systems that can deliver luxury-quality output “without the environmental cost typically associated with traditional embellishment techniques”. “Whether it’s expanding finishing capabilities, reducing production costs, or improving turnaround times, we’re committed to helping printers grow sustainably and competitively in a changing market,” Evans adds. Sustainable Success Also able to support in this area is Roland DG, which, like Vivid, was in attendance at The Print Show in September, taking its place within the new, co-located The Sign Show area of the hall. Roland used the double event to display its Dimense DA-640, a 64” digital printer that combines high-definition colour printing with simultaneous structured embossing, all while using environmentally friendly, water-based latex inks. Rob Goleniowski, head of sales for UK, Ireland, Scandinavia, and Baltics at Roland DG, says it is this planet friendly focus that offers both the manufacturer and users of the Dimense DA-640 an advantage in printed special effects moving forward. “Sustainability and sensory design are converging,” Goleniowski says, continuing: “Clients increasingly want eco-conscious materials and water-based inks, but they also want print that feels personal and immersive. “We foresee demand rising for solutions that combine low environmental impact with high creative output, like textured prints that use structural ink on PVC-free media. The DA-640 is one example of how the industry is responding – enabling sustainable, high-impact production without compromise.” As for wider trends, Goleniowski, like Evans at Vivid, notes a “clear shift” toward tactile engagement; print that does not just catch the eye but invites touch. He picks out special effects like dimensional printing, texture layering, and metallic finishes as options that are gaining traction across sectors from interior decor to retail. “It’s no longer just about colour fidelity; it is now about creating immersive, multi-sensory experiences,” says Goleniowski, adding: “Embossing, in particular, is emerging as a powerful tool for brands looking to differentiate in a saturated visual market.” As to how PSPs can apply these trends to their offering and business strategy, he adds: “Print companies should be looking beyond traditional signage and into areas where emotional impact matters - hospitality, luxury packaging, experiential retail, and bespoke interiors. “Special effects printing allows them to offer something unique: a blend of artistry and innovation. The key is to align capabilities with client aspirations – whether that’s Braille was invented in 1824 by Louis Braille, a Frenchman who lost his sight as a child 1824 SPECIAL EFFECTS | ROB FLETCHER There’s growing demand for raised UV, foil effects, and intricate finishing, extending beyond luxury packaging into short-run, on-demand applications, across a variety of personalised and bespoke print projects 44 email: editor@printmonthly.co.uk Issue 357 - November | December 2025
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