53 www.printmonthly.co.uk Issue 357 - November | December 2025 step of the way.” Explaining the way that Very’s approach has evolved to meet these needs, she continues: “Customers rely on us not just for products, but for our expertise and guidance. It’s our duty to fully understand every product and the wider industry landscape, so that we can provide that additional care and support to our resellers.” Additionally, because the company is trade-only, Very’s focus is entirely on supporting clients, according to Corcoran. “Everything we do is about helping resellers deliver exactly what their customers need with confidence – asking the right questions, keeping communication open, and advising on the best solutions for their customers. We work with a range of business sizes, and the local print shop will require a different service to the large-scale printers, so we are happy to tailor our service to suit the individual business.” Corcoran’s advice for those choosing a supplier is to “think long-term”, saying: “It’s not just about price but reviewing the whole picture: product quality, reliability, service, and the support it offers. “The right supplier should feel like an extension of your team, a business which makes your job easier and adds value to your business, not just a company that fulfils orders. That’s exactly how we approach things at Very Displays: building lasting relationships, offering dependable products, cost-effective solutions, and investing in tools to give resellers even more support.” Online Tools VB Media is an ecommerce platform built specifically for the print industry, aiming to give printers the tools they need to get their business online without a heavy price tag. Designed to fit the diverse needs of printers, a VB Media website can be utilised in many ways including for print ecommerce, private storefronts, web-to-print sites, trade ecommerce, drop shipping, and merchandise. Speaking about the growth of VB Media since launch, Gavin DeBoos, director of VB Media, says: “What began as a mission to provide print businesses the tools to sell print anywhere has evolved into a web-toprint offering that in many ways, functions as an effective workflow solution too.” Through utilising VB’s in-built Order Management tool, users can gain control over order onboarding, receive and add orders, manage and track jobs, and opt to fulfil work in-house or send items to connected suppliers such as Route 1 Print, Solopress, and Tradeprint. Speaking about the changing role of suppliers within the print industry, DeBoos comments: “As more print businesses evolve and diversify into additional markets to remain competitive, utilising a print supplier can be a cost- and space-effective way to expand the range of products they offer, without the investment in equipment or additional floor space.” The role of software suppliers from a broader perspective is also constantly evolving, according to DeBoos. He highlights that print businesses are increasingly searching for software solutions that reduce manual tasks, excessive data entry, and free up time to invest in the business elsewhere. He states: “At VB Media, we are constantly evolving and adapting our offering in response to feedback from our customers and the print industry more widely. “Many of our customers use our in-built order management system as an effective workflow solution and customers on our Pro tier have the option to use it to create their own workflows to suit their business needs. We recently expanded on this further by introducing platform-level integrations with Xero, QuickBooks, and Sage accounting software, and the shopVOX business management tool.” When asked about his advice for people choosing a supplier, DeBoos suggests exploring each partner’s solutions to see which products are best suited to your existing offering. “There may be products that are complementary to your product range or products that you hadn’t considered offering due to limitations such as investment in technology, limited floor space, or lack of experience or knowledge of a niche product,” he says. “Adding these new products could mean the difference between customers seeking out your business as a one-stop-shop for all their needs or shopping elsewhere. With VB Media’s offering, users can add products from any or all of the connected suppliers on a product-by-product basis, providing a flexible and scalable offering for print businesses looking to diversify.” Whether its software, print, parts, consumables, or anything to keep your business running, a healthy and proactive supplier relationship is clearly essential going into 2026. WORKING WITH SUPPLIERS | JONATHAN PERT ▲ Very Displays demonstrated a wide range of its solutions at The Print Show 2025 ▼ VB Media’s Order Management tool allows users to gain control over order onboarding, orders, and job tracking Customers increasingly expect suppliers to work together to deliver integrated solutions
RkJQdWJsaXNoZXIy MjM0NDIxOA==