57 www.printmonthly.co.uk Issue 357 - November | December 2025 finishing lines. This approach offers adaptability and reduces reliance on traditional tooling. “Hybrid presses are also gaining traction, combining the consistency and high speed of traditional print methods with the adaptability of digital. Our Mark Andy hybrid press in Lublin, Poland, is a great example of how the technology can offer both longrun efficiency and short-run flexibility within the same platform.” On the security front, Halsey says brand protection remains a top priority. He explains other features like micro-optic elements, covert inks, and digital authentication technologies are increasingly being integrated into labels to combat counterfeiting and support product integrity. At the same time, he notes a growing demand for Radio Frequency ID (RFID) and Near-Field Communication (NFC) technologies. “These enable everything from product verification to supply chain transparency and even patient engagement, all through the label,” he says, continuing: “Sustainability rounds out the trend picture, with brand owners and manufacturers pushing for solutions that don’t just perform through the supply chain but minimise waste wherever possible.” With this, Halsey says that MM expects to see continued investment in anti-counterfeiting technologies, especially in regulated industries like pharma where product integrity directly impacts patient safety. The focus, he explains, is on layered security solutions that are both discreet and effective. “Intelligent packaging will play a larger role too,” he says, expanding: “Technologies like UHF RFID offer enhanced supply chain visibility and inventory management, helping reduce waste and improve logistics. Meanwhile, NFC-enabled labels support real-time product authentication and deliver engaging digital experiences, from usage instructions to adherence support, directly to patients via smartphone. “Sustainability remains another key driver, particularly with regulations like the upcoming Packaging and Packaging Waste Regulation (PPWR) in Europe. We’re seeing increased demand for recyclable materials, mono-material constructions with barrier properties, and wash-off label solutions that support circular packaging systems.” Speed and Quality This leads us on nicely to Screen Europe, which counts label printing among its many speciality areas. The manufacturer recently announced details of a new link-up with UPM Adhesive Materials to develop specialised substrates for its Truepress LABEL 520AQ water-based digital label press. Screen and UPM optimised several of their substrates, including a water-based inkjet coated polypropylene (PP) and (BOPP) films with a Jet Matte paper substrate. For PP, one of the most widely used self-adhesive face stocks within the labels industry, UPM developed a special topcoat to enhance ink adhesion, ensuring ensure it is fully functional with water-based inkjet printing. Coupled with Screen’s Near-Infared (NIR) drying system to effectively dry the aqueous inks, this allows Truepress LABEL 520AQ users to print at speeds of up to 100 metres per minute. As for BOPP, another important label and packaging material, UPM refined the composition of the film to improve the interaction between water-based inks and the material’s surface. The companies again say that the combination of this with Screen’s drying process allows for high-quality output without slowing productivity or impacting label consistency. In addition, for paper applications, UPM developed a Jet Matte paper with an inkjet coating optimised for water-based inks to enable what the companies describe as “sharp text, crisp image density, and vibrant colours”, while maintaining the production speeds required for label converters using paper substrates – as showcased in early testing. LABEL PRINTING | ROB FLETCHER The label printing industry moves at a fast pace, and there is a clear shift towards greater flexibility, security, and smart functionality 7.5 billion is the estimated number of labels produced in the UK each year 7.5bn ▲ MM Pharma & Healthcare Packaging says one stand-out trend in label production it the increased use of digital printing technology
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