AI IN PRINT | JONATHAN PERT 41 www.printmonthly.co.uk Issue 363 - November | December 2026 applies AI to visual searches, utilising an intelligent recognition engine that can automatically cross-reference incoming artwork with a printer’s historical catalogue to verify file versions, flag design discrepancies, and apply production parameters. Hybrid’s product portfolio also includes jAImes, an AI-powered assistant developed by Conics which is purpose-built for the labels and packaging industry. As Nick De Roeck, chief technology officer at Hybrid Software, summarises: “Unlike a general-purpose AI assistant, it understands print-specific workflows and can analyse incoming customer emails and attachments, extract job information, check files for potential issues, and initiate the appropriate workflow automatically. “It can also integrate with business systems such as Label Traxx, helping turn unstructured customer communications into structured, actionable job data. The real difference is that jAImes doesn’t simply provide information or answer questions – it uses AI to help move real print jobs into production.” Hybrid’s AI enhanced offering extends to DFEs, with the company’s SmartDFE offering a slew of automation capabilities. Explaining the ethos behind its development, De Roeck continues: “AI in a DFE isn’t necessarily about generative AI – its value lies in learning from complex production data and using that intelligence to make print production more predictable and autonomous. Ultimately, the most valuable AI may become almost invisible: embedded within the software people already use to automate routine work “In SmartDFE, for example, we use AI to analyse the complexity of a PDF before production, predict the raster data rate and achievable press speed, and automatically fine-tune RIP settings for each job. This reduces uncertainty around inline rasterisation and helps minimise press stoppages, wasted time, and materials.” De Roeck believes that there is considerable scope for AI to take on more production optimisation within DFEs, enabling increasingly complex and variable jobs to run reliably with less operator intervention. However, he stresses that adoption of these kinds of AI tools will only come when print businesses are fully certain of their viability. He adds: “Adoption is already under way, but businesses understandably need confidence around accuracy, security, intellectual property, and customer data before entrusting AI with critical processes. As successful real-world applications demonstrate measurable benefits, that confidence will grow. “Ultimately, the most valuable AI may become almost invisible: embedded within the software people already use to automate routine work, identify problems earlier, and support skilled people rather than replace them.” ▲ Hybrid Software’s PACKZ automation software can assist users with tasks including creating action lists and scripting
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