76 email: editor@printmonthly.co.uk September / October 2025 - Issue 356 questions before they even ask them, and makes the whole process feel effortless. That kind of early support gives customers the confidence to scale,” says Stephenson. “Earlier this year, we launched the first phase of our new re-platformed website,” adds Stephenson, who explains: “Like anything built to last, it came with a few rough edges, but we stayed close to it, and even closer to the people using it. Our customers told us what needed improving, so we sharpened the details, rebuilt where it mattered, and refined the flow. This is not because anything failed, but because real craftsmanship means refining as you go, guided by feedback, and sharpened through use.” With all this in mind, Stephenson brings up the increasing use of AI in the industry and how customers need to think about how it can support their operations and customer experience. “Human expertise still matters, more than ever. When you’re under pressure, it’s not AI that fixes a misaligned file, calms a nervous customer, or makes a judgment call that saves a job. It’s people who’ve lived and breathed this industry. Our team brings a depth of knowledge you can’t replicate.” Highlighting staff at the company, Stephenson points out: “Marketing director Emma Thompson started on the press floor over 30 years ago. Jen Allen has been supporting trade customers for over 18 years. Chris Henderson brings more than three decades of UX and design experience to every touchpoint. We’re also evolving as a brand, and you’ll soon start to see more of what makes WTTB different reflected in how we speak, design, and support our customers.” When it comes to products, WTTB says it is expanding but with intention, ensuring that it homes in on what it does best in order to not be another ‘jack of all trades’ supplier. “We want to be best in class at what we know best, and books are a perfect example of that. We believe quality over quantity wins every time, and our customers value that clarity,” comments Stephenson. Like other trade printers, WTTB has also recently launched a reward scheme in order for businesses to access discounts, cashback credits, and exclusive perks. The company says that new users get 15% off for 30 days while its ‘Silver Tier’ gives customers benefits from day one. Similarly, Route 1, a trade printer which is part of Bluetree Group, has launched its Loyalty and Rewards scheme to deliver greater value to its customers. The programme has been developed with Pro- ▼ Tradeprint is based in Dundee, Scotland TRADE PRINTERS | DAVID OSGAR ▲Jane Wickens is head of marketing at Solopress According to the BPIF, printing is second to only fabricated metal products in its gross value added (GVA) as a percentage of turnover compared to almost all other manufacturing industries Factoid
RkJQdWJsaXNoZXIy MjM0NDIxOA==