We delve into the status of digital signage in 2026, speaking to both manufacturers and sign-makers to understand how digital solutions are made and utilised DIGITAL SIGNAGE IN 2026 For decades, sign-makers have relied on the allure of vinyl, metal, fabric, and print to capture attention. However, the rise of digital screens and DOOH displays has introduced a glowing new dimension to the possibilities of modern sign-making. As we move into 2026, the question is no longer just about whether pixels have a place alongside print, but how deeply they have embedded themselves into the DNA of the modern sign shop. This feature explores the breadth of digital solutions available to the market, delving into perspectives both from the manufacturers of the solutions and the sign-makers utilising them in visual displays. The Latest Trends One way to get an understanding of modern digital signage is to look at the latest solutions showcased at ISE 2026, the world's largest trade show for the AV and systems integration industries which recently took place in Barcelona. The event broke all previous attendance records, hosting 92,170 unique attendees and 1,751 exhibitors across 101,000sq m of floor space, with the exhibition including a number of debuts and world-firsts. Sony used this year’s ISE to showcase a range of new products and refreshed product line-ups, including a new wide-format digital signage portfolio which includes 16 new models across the flagship BZ40P, enhanced BZ35P, and core BZ30P tiers. These 4K HDR displays range from 43” to 85” and feature Sony’s ‘Deep Black Non-Glare’ technology designed to provide richer blacks and dark colours in all brightness environments. Other features of the portfolio include higher brightness and up to 31% lower power consumption in comparison to previous models, as well as increased use of recycled plastic material. Sony also demonstrated a ‘glasses free’ 3D solution made in collaboration with Ameria, which is designed for applications including signage and display. The technology, first announced in January, allows users to interact with high-quality 3D visuals using gestures instead of touching a screen. Speaking at the time of the announcement of the solution, Rik Willemse, head of professional displays and solutions at Sony Europe, said: “At a time when brands are looking for richer customer experiences and greater operational efficiency, this collaboration delivers a truly unique proposition. It opens the WORKING WITH DIGITAL SCREENS | JONATHAN PERT Experienced AV specialists help ensure reliability, longterm stability, and optimal performance 41 www.signlink.co.uk Issue 264 - April | May 2026
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