APPLICATIONS / NEWS 17 www.signlink.co.uk Issue 260 - August / September 2025 A large-scale scaffolding wrap in central London has been unveiled, following a month-long design and construction process. Surrey-based sign and design specialist, Lavastar, was appointed by contractors, Erith Group and Faithdean, to deliver a full scaffolding encapsulation for the transformation of The Lazari Building in Mayfair. The building, which was formerly home to the Fenwick luxury fashion store, is situated in the heart of central London. The new development of the building will offer 36,000sq ft of luxury retail space for shoppers visiting the capital. The project included 2,400sq m of high-level building wrap designed by artist, Hugo Dalton, and featured six advertising panels designed to provide updates throughout the construction phases. The installation also included installing 190 linear metres of custom-printed hoarding designed to reflect the premium nature of the development, as well as 3D fabricated lettering and bespoke lighting features. According to Lavastar, over eight months of planning went into coordinating the construction programmes to meet a non-negotiable launch deadline, with stakeholders across construction, design, and marketing all moving in tandem. The project will continue to evolve alongside the construction schedule, with final completion targeted for late 2026. Ed Kelsing, director at Lavastar, says: “This has been one of Lavastar’s biggest tests in our ten-year history. “From precision engineering to seamless artwork alignment across multiple frames, there was zero margin for error – and our team absolutely delivered. We’re thrilled to be part of such a prestigious development. It’s our second ultra high-profile Mayfair site in the past year, following our work on the branded hoardings at the much-talked-about 1 Mayfair residences.” Lavastar won Gold at the UK Graphic Awards 2024 for its work on the ‘Planet Wakehurst’ project, which transformed the scaffolding around Wakehurst's Elizabeth Mansion into a large-scale art installation while it underwent roof restoration. Speaking about the award win, Kelsing said: “Our team has worked tirelessly over the past decade to become the go-to name in the UK for building wraps, printed hoardings, and development signage – and we’re proud to see that hard work gaining real traction.” Mayfair property transformed with full building wrap Moss UK, a specialist in branded environments, has completed one of its most technically demanding projects to date, with the installation of a replica ceiling fresco in the Great Hall at Blenheim Palace. The replica was installed to cover conservation work of the iconic original ceiling fresco inside the palace. First painted in 1716, The Great Hall ceiling painting by Sir James Thornhill shows the first Duke of Marlborough kneeling to Britannia following his victory at the Battle of Blenheim. A centrepiece of one of Britain’s most iconic stately homes, the historic painting had already suffered from hairline cracks due to structural movement, with recent rainwater damage and mould necessitating its urgent restoration. To ensure visitors continued to enjoy the artwork while the conservation takes place, Moss was commissioned by Blenheim Palace to print and install a detailed replica of the fresco, to hang underneath a suspended internal scaffold. Moss creates full-scale replica of fresco at Blenheim Palace The BBC recently promoted Race across the World by turning influencer Morgan James into a "walking billboard" in a creative out-of-home (OOH) marketing stunt. BBC Creative, the marketing and branding arm of the BBC, enlisted James to carry a 48-sheet billboard on his back while hiking across East Sussex. The billboard features the slogan "goodbye comfort zone", on top of an image of the Great Wall of China. A social media video, which was shared on both the BBC’s and James’ social media channels, shows the influencer’s various struggles carrying the billboard. This includes walking up a steep hill, trying to navigate through narrow gates, and passing by other bemused hikers. James finishes the video by saying: “That was possibly the hardest thing I ever had to do.” BBC creates "walking billboard" to promote Race Across the World By Jonathan Pert The project included 2,400sq m of building wrap designed by artist, Hugo Dalton The artwork was printed on flame-retardant PVC mesh using Moss’s Durst 512R press By Jonathan Pert A video of the stunt shows the influencer’s various struggles carrying the billboard across the countryside
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