WINDOW GRAPHICS | DAVID OSGAR When it comes to making a building or retail site standout, it’s hard to compete with the impact of a window graphic. Their placement can work twofold as they can both decorate an existing window dressing or can add a new layer to what would otherwise be a quite generic part of a building. In order to keep improving installation, print quality, and design potential, producers of window graphic materials have continued to innovate and release new products to the market. On top of this, many of these companies have also given their advice to those new to window graphics or the industry. Here, we take a look at some of the latest products, as well as the advice from businesses regarding installation. Finding the Right Solution A well-known manufacturer of adhesive coated products, Drytac has been a go-to for window graphic materials for a long time. In 2023 Premier Paper become an exclusive stockist of Drytac for the UK and Ireland, making Drytac products more available in both locations. In order to improve the use of its products and improve knowledge within the industry, Drytac has discussed several elements of window graphics within the past year to answer common misconceptions and queries. One area it recently placed emphasis on is the difference between first and second surface graphics. In essence, the choice between first and second surface is choosing whether to apply a graphic on the indoor or outdoor side of a window. First surface installations are applied on the outside of the window with the adhesive on the A continually popular option for clients looking to brand or liven up a building, David Osgar takes a look at what you need to know regarding window graphics in 2025 The Ins and Outs of Window Graphics back of the material, while second surface is applied on the inside with the adhesive on the front of the application. Drytac says both options bring advantages and disadvantages, all of which should be considered before installation. We selected Polar Frost Air for the excellent ease of install, but also because it can be printed easily with our HP Latex printers. It was important that the view was obscured but still looked high quality with a classic feel 60 email: editor@signlink.co.uk Issue 260 - August / September 2025
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