80% and 90% more efficient than traditional incandescent bulbs, as reported by the UK Green Building Council. The move towards LED is seen as part of a wider industry shift toward sustainable signage, with a focus on eco-friendly materials, low-voltage systems, and recyclable components to reduce environmental impact. Ellis Signs has also seen a particular rise in the popularity of built-up face illuminated letters over recent years. “They offer a sleek and contemporary aesthetic,” Smith explains, “which in-turn enhances brand identity and increases foot traffic.” Smith asserts that the lighting solution you choose for your customer must suit the specific application, as different environments, purposes, and branding needs can all have an impact. “For example, in retail or hospitality settings, where visual impact and brand personality are key, vibrant and eye-catching solutions like LED faux-neon signs or face-illuminated letters are popular. “These options not only enhance visibility but also create a welcoming and memorable atmosphere – especially important in bars, restaurants, salons, and boutique stores where aesthetics play a huge role in customer experience.” She contrasts this with corporate offices or professional service environments, where lighting tends to be more refined and understated. “Halo-illuminated letters are often preferred in these spaces,” she comments, as “they produce a soft, ambient glow that conveys a sense of sophistication and professionalism without being too bold or overpowering.” Another key reason for the rise of illuminated signage, in Smith’s view, is the rise of social media and the desire this creates for ‘instagrammable’ spaces that look good in photos. “Many companies, particularly in hospitality and retail, now view signage as part of the overall customer experience,” Smith says, adding: “Illuminated signs are being used as statement pieces by brands designed to encourage customer interaction and sharing online.” Smith herself is an active user of social media, personally helping to boost the Ellis Signs brand through a range of engaging posts on LinkedIn. She is therefore particularly aware of the power of the online world on physical spaces, and how this Businesses are increasingly recognising the value of illuminated signage not just for visibility, but as a tool for brand expression and customer engagement ▼ Ellis Signs has created illuminated displays for brands including Superdrug, Accessorize, and White Stuff 69 www.signlink.co.uk Issue 260 - August / September 2025 ILLUMINATED SIGNS | JONATHAN PERT LEDs have been calculated to be up to 90% more efficient than traditional incandescent bulbs, according to the UK Green Building Council 90%
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