ated signage. “LED technology has leapt forward,” he says. “Modules we use today push out twice the light for roughly half the power compared with ten years ago, so running costs keep falling.” The Sign Group was part of this change, having developed its Neonplus range of faux-neon offerings into a product that is sold globally. The range is now carbon-certified, UKCA-marked, and BSI-endorsed. Hoole points out that the materials used to make the signage have moved on as well: “Recycled aluminium and reclaimed acrylic are everyday stock, and modern drivers run cooler so the gear lasts longer,” he explains. Hoole concludes by describing the industry-wide shift towards illuminated signage, which should be a wake-up call to those that are yet to adopt these solutions into their arsenal of offerings. “As energy efficiency has improved, more clients see lighting as standard rather than optional,” he insists. “Longer opening hours and the social media effect have added to the demand. These days, roughly four out of five enquiries that land in my inbox involve some form of illumination, where a decade ago it would have been closer to half.” Bright Ideas Very Displays, a trade-only supplier of portable signage solutions, offers a versatile range of illuminated options to its customers. For Kirsty Corcoran, marketing manager at Very Displays, lighting plays a crucial role in enhancing the effectiveness of promotional displays by significantly increasing visibility and impact. “Illuminated signage stands out in any environment,” she explains, “particularly in settings such as exhibitions, retail spaces, and events, helping to attract more attention and footfall. It also elevates the overall look and feel of a display, adding a professional, high-end finish that enhances brand perception.” Very’s range of illuminated solutions includes its Straight LED Lightboxes, 71 www.signlink.co.uk Issue 260 - August / September 2025 These days roughly four out of five enquiries that land in my inbox involve some form of illumination ▼ Very Displays provides a wide range of LED lightboxes to the market ILLUMINATED SIGNS | JONATHAN PERT
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