74 email: editor@signlink.co.uk Issue 260 - August / September 2025 TRADE SIGNAGE | DAVID OSGAR A crucial part of the UK wide-format print and signage industries, trade solutions can provide businesses with the products and services they cannot produce inhouse. In order to better understand today’s offerings, David Osgar speaks to a variety of trade suppliers across wide-format print and fabricated signage TRUSTING THE TRADE With the variety of projects now undertaken within the display, graphics, and signage markets, it is impossible for one company to undertake everything that is required of a branded project. With the market continuing to create challenges and project expectations getting higher, it’s important for signage companies to use trusted and reliable suppliers to provide them with the support they need. In the world of print, bulk and frequent orders can be common for the likes of leaflets, brochures, and business cards. But as wide-format print continues to grow, and signage projects rely on sometimes complex material work, we take a look at just some of the trade suppliers that sign and wide-format print companies can work with in order to win orders and increase output. Clear Communication When it comes to offering in-demand products and keeping up with the latest trends, a trade-only company that always seeks to help its customers is Very Displays, which is based in Market Harborough. As a trade supplier to the display and print industries, Very offers a wide range of portable display products for indoor and outdoor use, as well as an additional print service. Marketing manager at the company, Kirsty Corcoran, says: “Specialising in fabric printing, we’ve invested in advanced equipment including two 3.2m dye sublimation printers, an automated cutter, and improved UV printing capabilities.” One of the biggest attributes needed when working with a trade supplier is trust, especially with today’s tight turnarounds and expectations regarding quality and sustainability. Corcoran points out that by working with trade professionals, Very Displays can streamline its processes due to its client knowledge and understanding, which leads to smooth transactions for both Very and its customers. Corcoran adds that the main advantage of working with a trade supplier is the ease and extra routes to market that become available to a signage company: “We offer large-format printing to help our trade customers when their production is at full capacity, or for those that have limited resources. By supplying the full service to our trade customers, we expand their capabilities, allowing them to say yes to all their customers’ needs and requests. This is further supported with our competitive trade pricing allowing healthy margins for our customers.”
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