An increasingly popular offering for retailers, brands, events, and exhibitions, David Osgar speaks to providers of POS solutions in order to make sure sign-makers and wide-format printers are prepped with the right knowledge for the year ahead GETTING TO THE POINT OF SALE When it comes to point-of-sale (POS) displays, many retailers and brands have amped up efforts to stand out in crowded markets. With online marketing, in-person experiences, and influencers selling you goods here, there, and everywhere, the ability to grab attention is more difficult than ever. Today, visiting a store can be a particularly visual experience, especially as many supermarkets and high street stores are embracing more standout displays, using the likes of digital technology, packaging, and inventive POS systems to lure in customers. With this in mind we speak to professionals in the world of graphic displays to get their advice and thoughts on POS displays in 2025 and 2026. POS in Leeds and Beyond At this year’s Sign Show at the NEC in Birmingham, one company that made sure to catch the attention of passers-by, was Ipl (Leeds), which showcased its superhero theme in order to introduce and remind visitors to the company’s brand. The company says it works regularly with some of the high street’s biggest names to deliver end-to-end graphics, signage, and POS systems for one-off projects as well as multi-store rollouts. Daniel Yates, managing director and head of installation at Ipl says: “We support clients at every step of the process, from survey to print, delivery, and installation. With over 120 crews throughout the UK, we have many experienced POS and point-ofdisplay (POD) crews, each sporting a long history in delivering quality installations.” Despite the fact that many brands and retailers want to grab the attention of shoppers, budgets and environmental changes have meant that more products are being made so that in-store staff can assemble systems themselves. Yates says that POS solulions are simplifying in order to accommodate these changes, meaning items like pop-up FSD units and self-cling vinyl are becoming more popular as they can be easily handled by inexperienced workers. However, Yates says this does come with many drawbacks: “What we are seeing as a result of this is technically poor installations that, without intervention, can easily deter customers from engaging with the displayed product. These often require additional site visits from experienced crews, ultimately increasing costs for retailers as they attempt to rectify the POINT-OF-SALE DISPLAYS | DAVID OSGAR 48 email: editor@signlink.co.uk Issue 262 - December 2025 | January 2026
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