▼ Ipl (Leeds) manage POS and POP, signage, print, and wallpaper installations throughout the UK and Europe 49 www.signlink.co.uk Issue 262 - December 2025 | January 2026 initial install.” Speaking of trends and changes, Yates has also noticed a change in the work calendar as seasonal promotions are changing to focus on a select few events instead of spreading out several promotions for occasions like Halloween and Back to School. The occasions that Ipl has seen focused on the most are Black Friday and Christmas, with Yates adding: “For these, we are noticing projects of increasing scale beginning much earlier, hoping to capture the early shopper audience before the seasonal period even begins. “We are also noticing a shift in POS to include more well-known legacy brands. These POS displays often employ ‘nostalgia marketing’, set to remind consumers of an established product whilst heightening its position as a household name.” When it comes to new products, Yates highlights the uptake in 3D POS displays, which can be incredibly effective in engaging a wider audience, but can lead to several issues and additional costs. As previously mentioned, Yates warns against the idea of in-store staff completing these installations, as it can lead to increasing costs for retailers as additional site visits are needed from graphic specialists to rectify problems. “The most important thing for POS installations is to have a clear and up-todate understanding of what each site may require, which comes from the completion of a thorough and accurate site survey,” says Yates. “Multi-store estates should prioritise site surveys as a cost-saver. Without them, we are seeing the production of generic POS packs that ultimately lead to wasted materials and unnecessary printing and disposal costs,” he adds. When it comes to the best advice for working on these projects in the new year, Yates suggests working with a job’s project manager as much as possible to determine accurate, and realistic installation times. “This can also help with garnering Research from POPAI shows that 16% of impulse buys are influenced by POS displays and signage Factoid Poor installations can often require additional site visits from experienced crews, ultimately increasing costs for retailers as they attempt to rectify the initial install POINT-OF-SALE DISPLAYS | DAVID OSGAR
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