additional quality-control information, such as on-site storage, which can help inform on elements such as weather-wrapping deliveries to avoid any additional charges due to reprints.” Venturing into POS With such a variety of creative options available for POS systems, different substrates are key, especially for eco-conscious retailers that want to be able to recycle or reuse products as much as possible. Venture Banners, a trade-only supplier of large-format print, has become well known for a variety of textile display options along with silicone edge graphics (SEG), self-adhesive vinyl, and roller banners. Scott Conway, director at Venture Banners, says: “Over the past few years, we’ve seen a lot more interest in reuse of POS materials, which is being driven by two main factors – sustainability and cost. People are looking for more modular formats that they can quickly change or repurpose, which has led to the growing popularity of reusable frame systems such as SEG fabric displays, for which we can quickly and cost-effectively produce replacement graphics for, with the fabric graphics also being recyclable. “They’re also lightweight to transport and don’t crease during transportation, which has added logistical benefits for fast campaign refreshes.” When it comes to trends, Conway highlights work for a large retail chain which involved printing coloured and patterned fabrics which were used to visually segment areas of different shops without the need for physical barriers or specific branding, so there was consistency across multiple branches. The need for consistency and alternative solutions has long been an important element of retail graphics and comes with the role of being a large-format and display provider, meaning sign-makers and print service providers (PSPs) can provide POS and signage for more than what they are traditionally made for. Conway adds: “Effective POS relies on creating a connection with consumers in the moment at which they’re making purchasing decisions. Modular POS solutions such as SEG displays can give brands the flexibility they need to quickly and easily capitalise on fleeting trends, which enables them to build in-store connections with customers over moments like trending pop culture memes, sporting events, or weather changes.” But what is Conway’s advice for printers and sign-makers in this sector ahead of 2026? “Campaign cycles may be shorter than ever but thinking long-term can help you deliver impactful POS signage more cost-effectively by giving your customers the flexibility they need to switch things up,” says Conway. “Just over 60% of UK POS displays are temporary, but by embracing modular formats such as SEG and stretch textile displays – which you can simply update with new graphics as needed – you can dramatically reduce the waste you generate and make seasonal and limited-time promotions more cost-effective. This can also simplify logistics, and utilising fabrics which are more lightweight can reduce the logistical carbon footprint of orders too.” Very Poignant Products While sustainability continues to be an ever-expanding topic, eco-friendly products could be argued as now being the norm, despite the contrast of their use and prevalence in certain global markets. Efforts by the UK and European governments mean that businesses, brands, and 50 email: editor@signlink.co.uk Issue 262 - December 2025 | January 2026 ▲ Daniel Yates says that production calendars are changing so there is more drive for big sales periods Over the past few years, we’ve seen a lot more interest in reuse of POS materials, which is being driven by two main factors – sustainability and cost ◄ Venture Banners sells a variety of products suitable for POS displays including its stretch wall kit POINT-OF-SALE DISPLAYS | DAVID OSGAR
RkJQdWJsaXNoZXIy MjM0NDIxOA==