retailers now need to do more to hit certain environmental targets, despite the fact that many countries such as the US are still heavily invested in plastic. Beatrice Spencer, marketing assistant at Very Displays, and Andy Elliott, head of sales, also from Very, say: “Sustainability continues to be a major focus across the industry, with more companies and retailers looking to reduce their environmental impact. Our Bamboo X Banner has quickly become a standout product, drawing significant attention at trade shows and driving strong sales. “Its eco-friendly design and use of PVCfree graphics make it the perfect POS solution for brands looking to showcase their messaging in a sustainable way. LED displays are also a major trend right now, and we’re proud to be an industry-leading supplier in this space. By 2026, we’ll offer one of the widest lightbox ranges on the market, a milestone that reflects our commitment to innovation. These products are already capturing the attention of the industry and resellers, setting a new standard for portable display solutions.” As a trade-only supplier of display and print solutions, Very Displays prides itself on its wide-range of portable products, supported by expert support and a personal service. When it comes to the future of the business, Spencer and Elliott say: “Keep an eye on Very Displays, we’re always evolving and pushing boundaries, and we’re constantly investing in new ideas and materials to bring the latest and most exciting products to the industry. At Very Displays we are dedicated to innovation, from fresh designs to smarter display solutions, so watch this space for what’s coming next.” A product that Spencer and Elliott highlight for effective POS is Very’s Folding Lightbox which combines portability as well as visual impact. Like other contributors to this article, Spencer and Elliott also emphasise the prevalence of textile printing, pointing out that Very specialises in fabric printing as an addition to its indoor and outdoor display hardware. “Specialising in fabric printing, we’ve invested in advanced equipment including two 3.2m dye-sublimation printers, an automated cutter, and improved UV printing capabilities. We specialise in items like roller banners, fabric backwalls, feather flags, gazebos, café barriers, pavement signs, lightboxes, and branded tablecloths. From in-house trade printing and finishing, to long product guarantees, everything we do is focused on helping our customers' businesses grow.” The ideas of growth and product diversity demonstrates two important elements within the world of POS displays. While taking orders and supplying retailers and brands with what they want is part of the churn of the industry, the gradual mission should always be to increase or diversify your portfolio of products and services in order to keep up with quick and changing trends. As evident by those we spoke to in this feature, the world of displays and graphics is ever-evolving, with peak times, products, and processes constantly changing, meaning that sign-makers need to be in control of the narrative and output more than ever. 51 www.signlink.co.uk Issue 262 - December 2025 | January 2026 According to a report from Credence Research in 2024, 60% of UK POS displays are temporary 60% Sustainability continues to be a major focus across the industry, with more companies and retailers looking to reduce their environmental impact ◄ Very Displays says that sustainable products like its Bamboo X Banner is becoming increasingly popular for branded installations ▼ Imageco, based in Leeds, won Gold at this year’s FESPA Awards in the Display and POP on Plastic category for its work with Dr. Martens for a ‘Wednesday’ themed store installation POINT-OF-SALE DISPLAYS | DAVID OSGAR
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