with almost every industry, there are not yet enough in-depth case studies that demonstrate the long-term impact of AI in practice. She comments: “It’s fantastic to see so much experimentation and innovation, but it will be interesting to follow company insights on things like efficiency gains, revenue growth, reduced waste, improved customer experience, and sales/marketing performance. “As more print and signage businesses move from experimentation to implementation, we should start to see clearer evidence of what works, what doesn’t, and where AI delivers the most value.” Gains and Growth In my AI feature for Print Monthly last year, I spoke to print-focused software company, Antigro Designer, about its various generative and machine-learning AI tools and how they aim to streamline workflows and operations. Checking in on the company in 2026 is therefore a great case study of where the companies innovating new AI tech are setting their sights. Antigro Designer develops personalisation and customisation tools to enable users to provide personalised print products. Alongside tools such as automated cropping, positioning, and layout adjustments, its software also utilises AI for features including background removal, photo enhancement for low-resolution images, and creative tools such as image ‘cartoonising’. Speaking about Antigro’s more recent focus, Waclaw Mostowski, chief revenue officer and co-founder of Antigro Designer, says: “Over the past year, we have been working on refining these tools to be faster, more accurate, and more accessible across devices, particularly when it comes to mobile.” Antigro has also introduced a new generative AI feature for its Sticker Builder tool in the last year, which allows users to design custom stickers through prompting, which Mostowski says “further reduces barriers to creativity for non-designers.” This evolution reflects what Antigro sees as a growing demand for more complex personalisation without added complexity for either the customer or the print provider. Mostowski believes that AI will continue to play an increasingly pivotal role in endto-end print workflows. In his opinion: “This includes smarter prepress automation, improved error detection, greater consistency in colour management, and more intelligent optimisation of ink and material usage.” He also highlights the still-growing use of AI in the personalisation space. As he explains: “AI will continue to make mass customisation more accessible for all design abilities, as well as more scalable and commercially viable, including for signage and on-demand print where run lengths are shrinking and expectations around speed and accuracy are rising.” While Mostowski keeps his cards close to his chest in terms of revealing upcoming releases and innovations from Antigro, he emphasises that the company’s focus will remain on integrating more complex and intelligent automation, while simultaneously making the process ever more intuitive for the end user. As he concludes: “Our focus remains on creating tools that make advanced personalisation achievable for businesses of all sizes. Innovation is an ongoing process at Antigro Designer, and while we can’t share specific details yet, we certainly have some exciting developments in the pipeline.” ▼ Waclaw Mostowski, CRO and co-founder of Antigro Designer As more print and signage businesses move from experimentation to implementation, we should start to see clearer evidence of what works 53 www.signlink.co.uk Issue 263 - February | March 2026 AI IN SIGNAGE | JONATHAN PERT
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