6 Issue 253 - June / July 2024 www.signlink.co.uk INDUSTRY / NEWS signlink signlink signlinkmagazine For the past couple of years, direct-to-film has been a rapidly growing area of the print industry with new launches and technology innovations not showing signs of slowing. At FESPA 2024, the focus was on powderless DTF technologies with Brother demonstrating a prototype and Kornit Digital previewing a new DTF-like solution. Ricoh also launched a new DTF machine, the Ricoh Pro D1600 which integrates a powder agitator and drying unit that removes bottlenecks. Mimaki Europe made its first foray into DTF back in April 2023 with the launch of its TxF150-75 DTF inkjet printer. The manufacturer then went on to launch the TxF300-75 model, offering higher print speeds in February this year. Back in September 2023, InkTec built on the success of its 600mm compact DTF printer earlier in the year, by launching a new UV DTF machine at The Print Show in the NEC, Birmingham. Now, Keypoint Intelligence, has revealed its 2022-2027 Global DTF Forecast: Navigating the Future of Direct-to-Film Technology. This forecast is designed to reveal the projected growth and dynamics of the DTF industry and whilst the DTF industry has shown significant growth, it hasn’t been without its challenges. The forecast will act as an essential guide for navigating the industry and offers a deep dive into the DTF market’s current state and future growth outlook. Including expert analysis of DTF printers, inks, and technology platforms, the report provides a comprehensive view of hardware placements, installed base, print volume and value, and other metrics. First Global DTF forecast report revealed Keypoint Intelligence has revealed its first Global DTF Forecast Report looking at the landscape from 2022-2027 OOH “the most sustainable advertising platform” OOH makes up less than 3.5% of the total carbon footprint of UK advertising A new report from Outsmart, the trade body for the UK out-of-home (OOH) advertising industry, has found that compared to all other media measured (TV, online, radio, print, and email), OOH produces the least amount of carbon emissions per impression. Findings show that OOH makes up less than 3.5% of the total carbon footprint of the UK’s advertising activities with a total power consumption of 3.3% out of all UK advertising outlets. In total, the industry makes up 0.067% of all the power consumption in the UK, meaning OOH’s power consumption is lower than its share of all advertising spend (3.8% according to an AA/WARC report in 2023). Data from Clear Channel, Global, JCDecaux, and Ocean Outdoor was used to generate the report. FESPA has announced further details about the return of WrapFest to Silverstone Race Circuit from October 3rd to 4th. The event includes World Wrap Masters (WWM) UK, the British leg of the global wrap competition which will see winners qualify to compete at the WWM Series final in FESPA Berlin next year. Promising developments in the industry will be showcased including colour-changing paint protection film (PPF) as well as textured vinyl wrap set to be a popular attraction from several exhibitors. WrapFest is also promising a chance for visitors to network and unwind following the likes of live demonstrations, simulator racing, and wrap competitions at the exhibition at Wrap Party. WrapFest to return to Silverstone this October Grayers Graphics, an Essex-based signage company, has successfully wrapped the coach for Brazil’s international football team with only eight hours’ notice. The project was completed ahead of Brazil’s match against England on Saturday, March 23rd, in which the two sides took part in a friendly match at Wembley Stadium. Grayers Graphics used Arlon printed material and single-colour wrap film for the bright yellow bus, a testament to its dedication to the brand after recently being awarded a Gold Partnership Accreditation by Arlon. Following the project, the company was put forward to wrap the coaches for the UEFA Champion’s League Final. Grayers recently celebrated its 20th year in business. The coach was wrapped in Brazil’s signature yellow, green, and blue colours in just eight hours The 2024 edition of WrapFest will include over 50 exhibitors and 75 brands Grayers Graphics scores exciting wrap project A number of digital technology-based companies have helped bring Manchester Printworks to life with Europe’s largest digital ceiling. Printworks has undergone a £21m refurbishment featuring a 1,000sq m LED ceiling that was brought to life through event specialist ADI along with animation created by Flipbook. The screen, dubbed ‘SkyLights’ has been added to the portfolio of advertising screens managed by digital out-of-home (DOOH) company, Ocean Outdoor. Comprising of over 10,720,900 pixels and measuring around 115 metres in length, the digital ceiling has been created by ADI with a new fire-rated LED product which is believed to be the world's only LED module to meet the BSEN 13501-1 classification. Largest digital ceiling in Europe hits Manchester Image: Printworks © Jason Lock Photography By Carys Evans
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