41 www.signlink.co.uk June / July 2025 - Issue 259 relatable posts that reflect the daily realities of operations. Create fun memes about common business challenges or trends and use witty captions to create more personality on your LinkedIn feed and build familiarity. Have fun with your content, and don't overthink it. 4. Make it personal B2C brands know that personalisation builds loyalty, and B2B print and signage businesses should be paying close attention. LinkedIn is the perfect platform to showcase the power of customisable print products – use your voice to highlight how personalised print and signage can be used to evoke emotion and build relationships such as onboarding packs, company workwear and branded apparel, and even across vehicle fleets. This taps into the emotional value of customisation, driving engagement and opening the door to potential leads. 5. Create interactive and community-driven content B2C brands thrive on interaction, such as polls, quizzes, and challenges that keep audiences engaged and invested. Why should B2B print and signage businesses be any different? Printers and sign-makers can apply these methods on LinkedIn by running polls, creating challenges for printers to showcase their best applications or for designers to highlight their favourite work, or hosting Q&A sessions and how-to content. By fostering engagement, you’re not just building a following, you’re creating a community and positioning your brand as a true thought leader in the print industry. B2B marketing on LinkedIn is no longer confined to dry, corporate messaging. By embracing creativity, storytelling, and humour, print businesses can elevate their Linkedin presence without compromising on professionalism. Now is the time to rethink your LinkedIn strategy, experiment with new content styles, and truly engage with your audience. B2C brands thrive on interaction, such as polls, quizzes, and challenges that keep audiences engaged and invested. Why should B2B print and signage businesses be any different? ▼Copp says B2B marketing doesn’t need to differentiate all that much from B2C INDUSTRY TIPS / KARIS COPP MEDIA ▲ LinkedIn was first established in 2003
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