61 www.signlink.co.uk June / July 2025 - Issue 259 tem, reducing production time restraints. “ Evolving Messages Elsewhere, Ultima Displays can also assist with modular signage. European marketing manager Anndi Sheppard says modular solutions are quickly becoming the norm in the display market, driven by the growing demand for flexibility, scalability, and sustainability. “End users are no longer looking for one-off solutions; they want systems that can evolve with their needs, whether it’s adding new components, updating graphics, or reconfiguring layouts for different spaces,” Sheppard says. “We’re seeing increasing interest in fabric displays, lightboxes, and other modular elements that can be seamlessly integrated over time. This shift reflects a more strategic approach to display investment; one that prioritises long-term value, reusability, and visual impact across multiple activations.” With this, Sheppard says brands with evolving messages continue to drive strong demand in the display sector. For these companies, she says offline visibility remains a critical part of their marketing strategy, especially when paired with digital campaigns. She recommends sign companies capitalise on this by offering flexible, scalable solutions that allow for rapid message changes, modular reusability, and customisation at speed. “The real opportunity lies in supporting brands across multiple touchpoints, from exhibitions and retail pop-ups to roadshows and corporate events,” she says, adding: “Providing a full-service offering, such as one that Ultima Displays offers, including design, print, collate and pack, installation, marketing, and storage will give sign companies the added value their customers need.” Ultima Displays provides a full whitelabel, trade-only supply of modular display hardware and print solutions designed specifically for sign-makers. This, Sheppard says, allows trade partners to expand their offering to existing clients, without the need to invest in additional in-house resources. “Our modular systems are easy to promote, versatile in application, and ideal for clients looking for scalable, reconfigurable solutions,” Sheppard explains, continuing: “We work closely with our trade partners to deliver both custom and standard high-volume projects across multiple sectors and destinations in the UK and throughout Europe." As far as products go, Sheppard says FASTFRAME is the product that is proving to be a favourite with customers seeking a creative display solution that is flexible, reconfigurable, sustainable, and cost effective. The company has recently introduced new additions to the FASTFRAME range such as a Door Mount Kit, Shelf Kit, TV Screen Mount Kit, and Wheeled Bag for easy transport. Immersive Solutions Also weighing in is Scott Bennett, who leads marketing at Guardian Display, which is heavily involved in the exhibition industry. Bennett says the current level of demand for modular signage and exhibition stands is “very high”. “The modular signage and exhibition display market is constantly evolving, and this is evident with the establishment of MODULAR SIGN SYSTEMS Modular sign systems can be used for applications such as single panel door signs, wall mounted directories, wayfinding and directional signage, desktop signs, and Braille and tactile signage Factoid End users are no longer looking for one-off solutions; they want systems that can evolve with their needs, whether it’s adding new components, updating graphics, or reconfiguring layouts for different spaces ▲Modular sign systems are an effective solution across indoor and outdoor settings
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