more and more exhibitions and shows both in the UK and abroad,” Bennett comments, adding: “Exhibitors want immersive, video-enabled stands that can update messaging in real-time. Guardian Display can offer hybrid solutions that combine impactful print with immersive digital content “The line between traditional signage and digital content is blurring. There’s a growing push toward LED integration, interactive screens, and dynamic motion graphics – particularly with modular systems like Aluvision’s LED tiles, which are becoming more accessible and more in demand.” According to Bennett, Aluvision offers a highly professional presentation solution for SMEs and large brands alike. He continues that Aluvision LED tiles offer seamless compatibility with existing frames, meaning brands can combine dynamic digital content with sleek, modular hardware. “This product offers excellent speed and flexibility, which is important because shorter planning lead times have become the norm,” Bennett says, adding: “We see a clear demand for reconfigurable display systems with a fast turnaround. “For exhibitors who are looking for more engaging and flexible displays to showcase video, animation, and live data in real-time, Guardian can offer plug-andplay LED systems that bring a wow factor while maintaining modular versatility.” Bennett also flags the increasing importance of sustainability with modular signage, saying this is no longer seen as something that is “nice to have”, but instead a “must-have”. He continues that clients are asking for reusable, recyclable, and eco-friendly materials, as well as ways to extend the lifecycle of their signage systems. “We have to make sure that our solutions meet the current demand for sustainability,” he says, adding: “There’s a clear shift towards reusable and eco-conscious materials, that make durable signage a smart investment. “More companies are embracing reusable design concepts – using fewer materials and reducing waste. Guardian’s modular display and signage solutions are built to last and be reconfigured, helping reduce costs and carbon footprints throughout the cycle.” The key takeaway from this piece is that modular sign systems are very much in demand, and are showing no signs of slowing down. This is further supported by news last summer of large-format trade printer RMC Digital Print purchasing the modular sign system division of Workshop2 Limited. Workshop2 Limited designs and markets both signage and display products. The strategic acquisition marked the permanent cessation of the HB Modular Sign System marketing, sales manufacturing, and supply by Workshop2 Limited. This includes the stock of material, machinery, and the right to use and market the MSS product under the brand name ‘HB Modular Sign System’. With more companies utilising modular signs, the challenge for sign-makers now is to not only identify areas where they can access new work and customers, but also how they can work with their clients to make use of new technologies and produce even more innovative signage that will stand out to those passing by. MODULAR SIGN SYSTEMS ▲Ultima Displays says modular solutions are quickly becoming the norm in the display market ▼Guardian Display is seeing a rise in demand for modular signage and exhibition stands 62 email: editor@singlink.co.uk Issue 259 - June / July 2025
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