WALL AND FLOOR GRAPHICS Growing sectors for both sign-makers and wide-format printers, wall and floor graphics offer all manner of opportunities to companies seeking new business. Rob Fletcher takes a closer look at these creative and profitable markets WALL AND FLOOR GRAPHICS Having been thrown into the spotlight throughout the pandemic, wall and floor graphics have gone from strength to strength in recent years. While they played an important role during Covid19 to help safely direct people around supermarkets and encourage social distancing, nowadays, they are being put to use in more innovative and creative ways. From decorating the interior of restaurants and cafes, to helping showcase special sales and promotions to shoppers on the high street, wall and floor graphics are among the most far-reaching and flexible applications in the sign-making and wide-format print markets. However, with this explosion of popularity has come increased competition, with many sign companies expanding into this area to grab a piece of the action. With this in mind, we talk to several suppliers in the sector to get the insight on their latest solutions in the market. Reflect Identity Up first to advise is Drytac, which offers solutions across the wall, floor, and window graphic markets. Drytac works alongside Premier Paper Group to make this wide range of products available to companies across the UK and Ireland. Steve Payne, product specialist at Drytac, says demand continues to grow in this market, especially when it comes to custom wall graphics across retail, hospitality, and corporate spaces, with its customers becoming more innovative in the way they use these applications to meet the demands of their own clients. “The popularity of floor graphics has rocketed in recent years, with the pandemic serving as something as a catalyst for these applications,” Payne says, continuing: “They played a key role in terms of wayfinding during Covid-19, and while they continue to be used this way, they are also being used to support with branding and promotion. “It is important to remember personalisation is king, and brands want unique environments that reflect their identity. Wall and floor graphics can play a major part in this, helping them create an environment that matches their brand. To put it simply, businesses now recognise the value of using both vertical and horizontal surfaces to engage customers.” In terms of current trends, Payne says short-term promotional graphics are in high demand, especially in retail environments. He notes how smaller stores and chains want cost-effective options to refresh and promote products. Wall and floor graphics offer exactly this, while for more higher-end clients, custom branding solutions allow them to elevate their interior spaces. “We expect to see increased demand for personalisation as brands seek to create unique, immersive environments that appeal to their customers,” Payne explains, adding: “Linking in with this 70 email: editor@signlink.co.uk Issue 259 - June / July 2025
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