will likely be more tactile and interactive graphics, with materials featuring texture or augmented reality integrations set to become more commonplace.” Payne also picks up on an increasing culture with DIY, with more end-users wanting easy-to-use materials that they can install themselves, rather than have to rely on third parties. As such, he says that ease of application and removal is key, as clients want fast turnaround and minimal disruption when working with wall and floor graphics. On this, he picks out some of the latest and most popular solutions available from Drytac and Premier. First up is the Drytac SpotOn range, which features products with a dot-pattern adhesive printable vinyl that he says is easy to apply, even by non-professionals. Another option is Drytac ReTac, a range of permanent peelable adhesive technologies that are designed for high-impact, repositionable graphics, allowing users to create targeted displays that can be easily moved and adjusted for maximum visibility and effectiveness. Other solutions from Drytac include slip-rated floor graphics and high-tack options for difficult surfaces. ‘Wow’ Your Customers Also active in these markets is Soyang Europe. Technical applications manager, Gareth Newman says as spaces around us continue to evolve – be it retail, leisure, education, or healthcare – wall and floor graphics have carved out a “vital role” in how brands connect, guide, and inspire. “We’ve seen a significant rise in demand for these creative and practical solutions,” Newman says, continuing: “Post-pandemic, the use of floor graphics for directional signage saw a boom, but the trend has matured beyond functionality; now it’s about experiential design, storytelling, and enhancing customer journeys. “Whether it’s for immersive retail environments, health and safety messaging in transport hubs, or artistic branding in hospitality venues, these graphics offer flexibility, visual impact, and short- to longterm use, depending on the application. Graphics aren’t just decoration anymore; they’re how brands communicate, guide, and wow people.” Newman agrees with Payne at Drytac that retail offers significant opportunities to those in this market. He offers examples such as seasonal promotions, store takeovers, and window-to-wall campaigns as food for thought for companies seeking new customers. In addition to this, he highlights how hospitality and leisure venues are investing in interior branding, while both education and healthcare settings are adopting wall and floor graphics for wayfinding, engagement, and even therapeutic effects through colour and design. Switching attention to the type of materials sign-makers and wide-format printers should be working with, Newman says that there is a growing appetite for environmentally friendly solutions, easy installation, and short-run custom jobs, presenting a prime opportunity for agile, forward-thinking sign-makers. On this, he points to Bild-G floor, a durable clear vinyl from Soyang Europe, as a “perfect” solution for long-term brand promotions and events that aim to make a significant impact. Another product that Newman says is gaining more attention is Soyang Europe’s line of printable exhibition lino flooring coverings, enabling customers to offer custom floor graphics for exhibitions It is important to remember personalisation is king, and brands want unique environments that reflect their identity 71 www.signlink.co.uk June / July 2025 - Issue 259 Both wall and floor graphics can be integrated with QR codes, NFC, or augmented reality to create interactive and informative experiences across a range of environments Factoid ▼Soyang Europe says wall and floor graphics offer flexibility, visual impact, and short- to long-term use WALL AND FLOOR GRAPHICS
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