and promotional events that are easier to install and do not require specialist equipment. In addition, he recommends sign companies keep an eye on seamless wall coverings, saying there are many benefits of choosing seamless wall coverings from the enhanced aesthetics. “The seamless nature of the seamless wall coverings allows for uninterrupted designs, allowing us to create a sophisticated and modern look that elevates any space,” he says. As to other options from Soyang Europe, Newman flags AlumiGraphics, a pliable, aluminium foil-based media that moulds to various surfaces, which he explains makes it ideal for floor graphics, wall graphics, and wayfinding applications. For additional flexibility, it is compatible with solvent, eco-solvent, latex, and UV inks. “Our portfolio includes a range of printable wall and floor graphics media, all of which is rigorously tested, slip-rated, firerated, and compatible with leading print technologies,” Newman says. Rounding up his advice session with a look to the future, Newman says the market is poised to evolve alongside design trends and technological innovations. With this, he expects to see a continued shift toward activity such as personalisation and short-run printing, with this enabling targeted, high-impact campaigns tailored to specific audiences. Other future trends to be aware of, Newman says, include 3D and textured effects on wall and floor graphics, with this helping create sensory and interactive experiences that engage viewers on multiple levels. On top of this will be an increased call for sustainable solutions, driven by environmental awareness and regulatory pressures, leading to increased demand for eco-friendly materials and processes. Finally, he hints at the possibility of smart graphics that integrate technology like QR codes, NFC, or augmented reality to create interactive and informative experiences. Essential Tool The final supplier to offer advice and guidance in these sectors is Kavalan. Head of marketing, Nova Abbott, says wall graphics is a particular growth area in wide-format print, picking out the retail and commercial space as key segments. “As digital printing has continued to expand the possibilities, both brands and businesses are tapping into the many creative ways to transform their spaces,” Abbott says, continuing: “As the décor of a space is often the first touchpoint a business has with a customer, it’s an essential tool when it comes to engaging with your audience and communicating the feel of the brand. “Digitally printed wallcoverings like Kavalan’s PVC-free Gecko are increasingly popular for their ability to bring bespoke designs to life quickly and sustainably. We’ve seen a rise in demand from interior designers, architects, and even end-users seeking custom interiors that reflect their values as much as their style.” As already hinted at, Abbott and Kavalan are seeing a shift toward sustainable solutions that do not compromise on visual impact or ease of application. This, Abbott says, is particularly important when working with customers in certain industries. “In sectors like hospitality and retail, sustainable credentials are becoming non-negotiable, particularly as appetites for short-run, bespoke projects, where flexibility, fast turnaround times, and personalisation continue to grow,” Abbott explains, adding: “When businesses are switching out graphics regularly for these reasons, it makes sense to ensure the materials used are doing the least amount of harm to the environment when they are at the end of their life cycles. “If print businesses are looking to capitalise on the opportunities in wall graphics, they should take note that many stakeholders, from branding agencies to project managers to end customers, will see sustainable materials as either a significant advantage or an essential element.” Going into more detail on Kavalan’s Gecko range, Abbott says these products are designed to make life easier for wide-format printers and signage specialists, while also meeting client demands for sustainable, eye-catching interiors. Available with a self-adhesive backing, Gecko is easy to apply, even in one-piece installations, compatible with UV and latex ink, and supplied in widths of up to 5m, making it an effective solution for largescale applications without joins. “This is a competitive market, so from a material perspective, the demand is for solutions that tick all the boxes; great performance, sustainable, easy to work with, and of course fantastic aesthetics,” Abbott adds, concluding: “Easy to apply and sustainable wall graphics are key – peace of mind when it’s time to put them up, and when it’s time to take them down.” These closing comments offer a suitable conclusion to this feature; making sure you work with the best material will help ensure the success of the applications you are creating. Ensure you can meet the specific demands of each customer – be it sustainable needs or otherwise – and this will not only help you create high-quality work, but also potentially secure repeat business. 72 email: editor@signlink.co.uk Issue 259 - June / July 2025 We’ve seen a significant rise in demand for these creative and practical solutions ▲Brands are using wall and floor graphics to connect and interact with consumers WALL AND FLOOR GRAPHICS
RkJQdWJsaXNoZXIy MjM0NDIxOA==