HP has set out plans to use The Sign Show 2026 as a platform to showcase how its print technology can help visitors to the event – as well as attendees at the co-located The Print Show – access profitable work in new markets. One of many exhibitors returning to The Sign Show this autumn, HP will be located on stand S100, right at the front of the hall near the main entrance. The manufacturer took a similar position at the 2025 show, where it reported a high level of interest in its solutions among visitors from both print and signage backgrounds. This year, HP is aiming to build on the success of its appearance in year one, with its main objective to connect with signage companies and printers that are looking for practical, HP set for practical production and growth focus at The Sign Show EVENTS - / NEWS profitable ways to grow, either through expanding applications, improving productivity, or simplifying operations. “The aim is not just to show machines, but to show how those machines fit into modern print and sign businesses,” says Colin Easton, UK and Ireland large-format print channel manager at HP. “Last year’s show delivered strong conversations with printers who are actively investing, diversifying, and modernising their businesses and that made it a clear priority to come back. Exhibiting again allows HP to build on established relationships, continue meaningful discussions started last year, and demonstrate long term commitment to the UK print community.” Large-Format Commitment While the two events are still several months away, HP already has a strong idea as to the machinery it will showcase at the NEC. Highlights on the manufacturer’s stand will include several solutions from its diverse largeformat portfolio. For the first time at a UK trade event, HP will demonstrate the HP Latex FS70W. Aimed at higher-volume, industrial-style production, the machine can run at up to 117sq m/hr in colour in outdoor mode or 91sq m/hr in colour mode for indoor quality prints. Add in a maximum printing with of 3.2m and this opens up opportunities across a range of markets and applications such as wallcoverings and both indoor and outdoor display pieces. HP will be exhibiting at The Sign Show for the second year in a row SignLink SignLinkMagazine printmonthly_signlink 16 email: editor@signlink.co.uk Issue 265 - June | July
RkJQdWJsaXNoZXIy MjM0NDIxOA==