new entrants also overlook the need for proper training, assuming that existing signage skills are sufficient. In reality, wrapping requires a higher level of technical expertise, particularly when working with curves, recesses, and tension management.” New Innovations Another leading name in this market is Avery Dennison. Mike Rees, sales and business development manager for the UK and Ireland at Avery Dennison, says fleet work remains a key area, especially with supermarket home delivery vehicles and van conversions. “Our Supreme Wrapping Film and digital offerings are popular with fleet contracts,” he says, continuing: “We can bespokecolour match the SWF to guarantee brand colour, while the warranty period of ten years with near clean removal is a big benefit factor. Customers also now have a choice of over 100 colours with Avery Dennison SWF, and we have a visualiser they can use to see the pre-image of their vehicle.” As for other benefits of materials from Avery Dennison, Rees picks out how it’s easy-apply adhesive offers simpler application and is repositionable, while the developer’s finished gloss and matte face film offer excellent aesthetics and optimisation, on top of high opacity. In addition, the company recently rolled out “One of the most frequent mistakes is a lack of proper understanding of the differences between calendared and cast vinyls,” Cerchiai explains, continuing: “Price is often the main decision driver, but in vehicle wrapping this can lead to costly mistakes. Choosing the wrong type of film for the application, for example, using calendared films on complex surfaces or for long-term projects, can result in failure over time. “Another key issue is underestimating the importance of surface preparation and correct application techniques, including temperature control and post-heating. Many finishes has increased, from matte and satin to textured and special-effect films, supporting both functional and aesthetic applications.” Looking ahead, Cerchiai says the biggest opportunities in vehicle wrapping lie in both market expansion and application innovation. However, she also notes increasing interest in more sustainable materials, encouraging the development of environmentally responsible films without compromising performance – suggesting even more opportunities for growth. That said, for those considering entering the market, Cerchiai is keen to highlight some of the most common issues newcomers may encounter. 50 email: editor@signlink.co.uk Issue 265 - June | July ▲Fedrigoni continues to see a high level of demand from the personalisation segment The UK vehicle wrap films market could reach £1bn by 2033, according to Grand View Horizon £1bn 3Mnotes a continuing demand for premium textures, specialty effects, andunique colour change finishes in personal customisation VEHICLE WRAPPING | ROB FLETCHER With digital products, the most important aspect is to allow the product to flash off prior to fitting
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