46 www.signlink.co.uk Issue 249 - October / November 2023 and solutions, it requires a specialised approach aligned to the application to gain maximum effect. “There are numerous companies that specialise in supplying self-adhesives including window graphics,” he says, adding: “These companies offer a variety of window graphic products, such as vinyl print films, perforated window films, and static cling film. “There is a consistent demand for window graphics from businesses and organisations looking to promote their brand, advertise products or services, or enhance the aesthetics of their windows.” Collins goes on to say that window graphics offer a cost-effective and versatile solution for companies, and by choosing quality materials and designs, businesses can create impactful and attractive displays that entice and engage customers. “It is therefore vitally important to select the correct materials,” Collins explains, continuing: “Window graphics are often the first thing you see and are required to look pristine; clarity of windows will expose any defect in the product. Quality materials and ease of application is key to achieving this finish. “As there are so many different options and variables, it is important to consult your supplier with your specific requirements so they can tailor a solution that fits the brief.” Leading on from this, Collins offers a number of pointers for companies when it comes to selecting materials to work with. One factor he focuses on in particular is to consider the durability and longevity of the window graphic materials. Collins explains that depending on the location and weather exposure, you may need materials that are resistant to fading, peeling, and other forms of damage. With this, Collins picks out some of the solutions available from Antalis. The supplier’s range includes Coala Pro Tack S, an optically clear PET with hybrid adhesive, which Collins says makes the application of bespoke printed graphics easy and trouble free. Also from Antalis, Coala Windows Décor is a new range of coloured and patterned designs for windows and partitions that can save time by providing instant creative effects. In addition, Antalis supplies Contra Vision, a range of perforated film for internal and external use that provides one-way vision solutions. “Window graphics provide a real opportunity for creativity and personalisation,” ◄ Drytac SpotOn features dot pattern adhesive, enabling bubblefree application in all projects in its wider portfolio is SpotOn, a vinyl film designed to bring high-quality, easy- to-apply graphics displays to a range of environments. The range includes five options: SpotOn White, SpotOn White M50, SpotOn SynTac, SpotOn Floor 200, and SpotOn Clear. Each product brings with it its own list of benefits, though one of the core qualities that stretches across all the solutions is a dot pattern adhesive, which Blacknall says enables easy bubble-free application for any level of experience. Each film is also printable by solvent, eco-solvent, Latex, and UV inkjet printers. “Suitable for short-term indoor graphics applications, SpotOn is a high-quality, ink-receptive printable vinyl,” Drytac says, adding: “SpotOn monomeric has been developed specifically for the creation of vibrant graphics requiring quick and easy application and removal. “No special tools are required when applying the vinyl, not even a squeegee. Once installed, the film can be repositioned and, if stored correctly, reused.” As an additional show of support, Drytac offers a series of educational sessions through its Drytac Academy initiative. Here, professionals can learn more about Drytac technology and the skills required to ensure high quality outcome in window graphics projects. Consistent Demand Another supplier in this segment is Antalis, which counts window graphics materials among its diversified portfolio of solutions. Mike Collins, product manager for visual communication at Antalis, says while the sector market is wide and diverse with a large number of suppliers, products, Drytac offers five options within its Drytac SpotOn range of films 5 HP Latex printers run water-based HP Latex inks, which help to reduce the environmental impact of printed work and volatile organic compound (VOC) output Factoid MARKET TRENDS / WINDOW GRAPHICS ▼ Available from Antalis, Coala Windows Décor is a new range of coloured and patterned designs for windows and partitions
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