APPLICATIONS / NEWS Waitrose created an out-ofhome (OOH) campaign that featured a creative 3D build of a giant kebab skewer breaking through a billboard. The OOH display was created to highlight one of the slogans of Waitrose’s summer campaign: “Anything is a kebab if you put a skewer through it.” The campaign was made through the collaboration of a range of OOH media agencies and studios, namely Wonderhood Studios, MG OMD, Talon, and Grand Visual. Grand Visual facilitated the production and build of two giant kebabs with 3D food items and the installation at each location, working closely with Wonderhood to ensure each component looked realistic from all viewing angles. Giant kebab breaks through billboard Plant-based egg alternative, Just Egg, has marked its entry into the UK market with an oversized creative out-of-home (OOH) activation outside King’s Cross station in London. Just Egg, which is made primarily from mung beans, has previous only been available in the US. The product, which is primarily sold in cartons, promotes itself as a zero-cholesterol alternative to eggs with no artificial flavours. The Kings Cross promotional campaign, titled ‘Finally, Just Egg Has Landed’, was made in partnership with creative agency, McCann Birmingham. The OOH installation featured a 5m-high Just Egg carton designed to appear as if it has ‘crash-landed’ into the ground. Just Egg “crash lands” in the UK with giant OOH display The campaign features the slogan: “Anything is a kebab if you put a skewer through it” By Jonathan Pert The display is part of a promotional campaign titled ‘Finally, Just Egg Has Landed’ Global Erecting Sign Services (GESS) has completed an extensive rope access project high above the busy streets of Wood Green, London. River Park House is an 11-storey office block located in Wood Green, adjacent to Alexandra House and opposite Wood Green Underground station. Built in 1973 to replace the old Wood Green library, River Park House has been home to Haringey Council since 2005. The large-scale banner advertising project involved installing over 30 bespoke bracket systems of varying types and sizes to the building, each one designed, manufactured, and fixed to its concrete structure. Completing the project required six months of planning and design by GESS involving close coordination with Haringey Council and wide-ranging traffic management strategies, as well as temporary bus suspensions. The process then required over a month of fabrication and a further three weeks of installation, all executed via rope access to avoid intrusive scaffolding and minimise disruption to the busy high street below. The installation required tonnes of custom-fabricated metalwork to be used, all of which was designed to suit the building’s unique façade. Over 50 LED lights were also mounted on specially fabricated projected brackets, positioned to shine from both the top and bottom of the banners. GESS flies high with large-scale installation The installation allows for large-scale banner advertising to be added to the 11-storey façade of the River Park House office block A renowned graffiti artist and streetwear designer, OG Slick, has transformed a Los Angeles gallery into an immersive experience using a Mimaki printer and Drytac materials. The installation was part of OG Slick’s recent show, ‘I ☺LA,’ which was hosted by art agency, Legacy West Media. OG Slick (whose real name is Richard P. Wyrgatsch II) is an artist who blends graffiti, satire, and street culture. Born in Honolulu and based in Los Angeles since the mid-80s, his work ranges from traditional murals to public sculptures, toy design, streetwear, and site-specific installations. The project was realised through a collaboration with Mimaki USA and Drytac, with Ernest Contreras, senior print solutions specialist at Mimaki USA, working closely with OG Slick to design and produce floor graphics that were both eye-catching and durable. The graphics, which included bright yellow emojis and the artist’s ‘SLICK’ graffiti tag, were printed on a Mimaki UCJV300 printer and installed by the artist himself. According to Contreras, Drytac’s SpotOn Floor 200 was selected for its simplicity, performance, and time-saving qualities. The vinyl features a removable, slip-rated adhesive, designed to allow for easy, bubble-free installation without professional installers and clean removal after the one-month show. As a one-part media, the material also requires no lamination, further streamlining the process. The SpotOn Floor PVC film was paired with Mimaki’s UV inks, with the result blending a visually striking look with high durability. Art gallery transformed by Drytac floor graphics The UV inks of the Mimaki UCJV300 were utilised to make the prints more vibrant By Jonathan Pert 16 email: editor@signlink.co.uk Issue 261 - October / November 2025
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