ETCHING AND ENGRAVING | ROB FLETCHER Two of the oldest and most respected crafts within the signage industry, Rob Fletcher takes a look at etching and engraving, speaking with suppliers and manufacturers about how these timeless techniques continue to evolve TIMELESS CRAFTS OF SIGN-MAKING When speaking about etching and engraving, minds are often drawn to images of oldstyle public signs swaying in the wind outside historic drinking establishments, or even wooden wayfinding signage directing walkers during their weekend jaunt across the English countryside. While it is true that etching and engraving are among the most historic crafts in the signage industry, they remain a key part of the modern market, with the technology having evolved over time and now allowing sign-makers to take on all manner of work, without the need to produce work by hand. With this in mind, SignLink recently caught up with several specialist companies across both the etching and engraving markets to learn more about the latest developments in this line of work and how they are responding to the changing demands of the modern customer. Higher Quality One specialist company within this sector is Brunel Engraving Company, which offers both etching and engraving to customers. Technical director, Phil Wright says the business invests in the latest engraving and etching technology to deliver sharper detail, faster turnaround, and a wider choice of finishes. “Upgrading our machinery means higher quality, more sustainable processes, and innovative solutions that keep us and our customers ahead of the competition,” Wright says, adding: “Sign-makers should look for engraving and etching solutions that combine precision, durability, versatility, speed, and sustainability all backed by modern technology and expert craftsmanship. “At Brunel Engraving, our most popular services reflect what our customers value most: precision, quality, and style. Our industrial engraving delivers durable control panels, machine plates, and labels built to exacting standards, while our nameplates and plaques remain a timeless choice for businesses, homes, and memorials. “We craft office and hospitality signage that makes a lasting impression, from professional door plates to elegant and functional table numbers and QR code markers. With our investment in the latest laser and etching technology, we provide sharp detail and versatile finishes across a wide range of materials.” So, what applications are proving popular with Brunel Engraving customers? Wright says QR codes remain a hot area, whether this is for the local pub, a museum, or airport, these are used across a range of environments with great success. With this in mind, Brunel has taken on new equipment and software to provide materials and designs to suit every need. Wright also offers up an alternative to 45 www.signlink.co.uk Issue 261 - October / November 2025
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