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sign-makers investing in their own equipment. He says there is the option for sign companies to work directly in partnership with Brunel, allowing them to offer engraving and etching to their customers, safe in the knowledge that the work will be carried out by experts. “Sign-makers choose Brunel because we deliver precision, durability, and reliability,” Wright says, continuing: “With decades of expertise and the latest engraving technology, we provide high-quality results across a wide range of materials, always on time. Think of us as an extension of your business, a trusted partner that helps you deliver signage your customers can count on.” Maximise Your Machinery Considering the technical options available to signage companies, Trotec Laser has a range of solutions within its portfolio. Sales director, Bryan Jater says that as technology constantly evolves, to ensure your business is receiving the benefits of this, it is important to at least look at what the latest models of machine can do. “It’s often hard to find the time to step back and look at production processes and, of course, the old ‘if it isn’t broke, don’t fix it’ adage is still relevant to many customers,” Jater says, continuing: “However, keeping up to date with what is available cannot be a bad thing, even if it may not be important to your business right this minute.” For those on the lookout for new machines within this area, Jater offers some word of expert guidance as to what they should be considering. Firstly, he says that how well a machine will integrate into a business is as important as the device itself. “It is very easy to look at the specification sheet of machines and compare the headline statistics, but what is really important is how you want to use a machine,” Jater advises, adding: “How will it interact with my other production processes? Is there any webshop compatibility? What management tools are available? How will it handle my files/variable data? What management tools are available? “Of course, support is always important. Once you own a machine, it is taking up valuable space in the production area, so it needs to be running and well supported by the supplier.” Jater continues: “In the sign market, the majority of lasers are mainly used as a cutting tool for acrylic. With the benefit of cutting material which already has an adhesive backing, I am sure this trend will continue, but we see many customers branch off to provide industrial labels, ID badges, gaskets, and personalised gifts. Once you have a laser, then the options for expanding into different markets are Upgrading our machinery means higher quality, more sustainable processes, and innovative solutions that keep us and our customers ahead of the competition Heat levels at the surface during laser etching can surpass 1,000°C 1,000°C ▼Brunel Engineering Company says QR codes are still proving popular with customers ETCHING AND ENGRAVING | ROB FLETCHER 46 email: editor@signlink.co.uk Issue 261 - October / November 2025

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