With interest and demand for metallic signage on the rise, Rob Fletcher takes a closer look at the technologies and techniques involved with this type of work, gaining insight from specialist companies in this segment MAKING MARVELLOUS METAL SIGNAGE Hard-wearing and durable, metallic signage brings with it a number of stand-out advantages for customers across many markets. Suitable for a wide range of sign applications – from wayfinding and branding to decorative and business signage – there is certainly no shortage of variation in this market. Add in other features such as low maintenance, weather- and UV-resistance, customisation options, and the ability to offer a professional and premium look in certain situations, and it is easy to see why there is a rising demand for this type of signage, with those active in this segment seeing an increased call for their services. With this in mind, SignLink sits down with several expert companies active within the metal signage market to gain further insight into the key factors driving demand and how they are ensuring they respond to this with quality services and solutions. Make the Right Choice Up first to comment is Paul Tomlinson, sales director at EFKA Frame Solutions, who says that there is a growing demand for premium-looking metallic signage, especially in retail, events, and hospitality. “Combining metallic aluminium profiles with tension fabric graphics has proven especially popular, as it offers a high-end appearance while allowing graphics to be updated quickly and cost-effectively,” Tomlinson says, adding: “We also see growing interest in integrated LED lighting for both functional and decorative purposes.” As to what sign-makers should be looking for when selecting metallic materials and solutions to work with, Tomlinson says the “right choice” depends greatly on the application, and it is up to the sign-maker to ensure they have the right technology and materials in place to react to demand and offer a premium service. “A profile that works perfectly for illuminated indoor signage might not be suitable for a large-scale outdoor signage,” he explains, continuing: “Sign-makers should look for a partner that offers a wide range of profiles tailored to different applications, from slim, elegant designs for retail spaces, to heavy-duty frames for outdoor use. “Cheaper materials can warp, lose their finish, or have poor tolerances, making tension graphics fit badly. This leads to an unprofessional look and can damage a brand’s image. “At EFKA Frame Solutions, we provide dedicated solutions for each setting, ensuring the right combination of strength, finish, and compatibility with tension graphics and LED lighting for every project.” Looking to the latest metallic signage solutions from EKFA, Tomlinson highlights its outdoor fabric frame, which he says has been designed to bring the premium look of its aluminium profiles to exterior applicaMETAL SIGNAGE | ROB FLETCHER 51 www.signlink.co.uk Issue 261 - October / November 2025
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