tions. Built for durability and visual impact, he describes this as a “perfect” solution for retail entrances, event spaces, and any external wall that requires a powerful brand message. Visitors to the first-ever edition of The Sign Show, which took place in September at the NEC, were able to view these solutions first-hand. Exciting Developments Another expert within this area is SignFab, whose technical director, Steve Muton, says that metallic signage carries a special weight in the branding world, in that it is bold, professional, and built to last. “Over the past few years, we’ve seen some exciting shifts in this area, and we’ve been working closely with sign-makers across the country to deliver solutions that meet both creative and practical demands,” Muton explains, adding: “Right now, we’re seeing a real appetite for premium finishes – brushed, anodised, and coloured metals are in high demand. Gold, copper, and bronze are particularly popular, giving signage a contemporary edge while still maintaining that timeless feel. “Another strong trend is towards architectural-style signage. Built-up stainless-steel letters, often paired with halo illumination, are proving especially popular with clients looking for a sophisticated look. We’re also finding sustainability is becoming more important. Businesses want signage that not only looks the part but also lasts, with recyclable, long-life metals that align with their environmental goals.” Muton goes on to say that there are several key factors sign-makers should prioritise when selecting metallic materials. These factors include durability, as metals must withstand weathering and maintain their finish over time, as well as consistency of appearance, in that whether brushed, polished, or coated, the finish needs to be uniform. Other stand-out points include fabrication quality, with materials being easy to cut, weld, and form precisely, in addition to good compatibility with lighting such as LED to enhance the overall effect. With this, Muton also offers a warning of “going cheap”, saying cutting corners with metals is a “false economy”. He continues: “Cheaper materials might look fine at first, but they tend to tarnish, corrode, or fade much faster. That not only leads to costly replacements but can also harm the reputation of the sign-maker which supplied them. “Poor-quality metals can also be harder to work with; they warp or scratch easily, and achieving a consistent finish becomes almost impossible. When you consider how signage represents a brand, going cheap is simply too risky. Quality metals protect both your customer’s investment and your reputation.” In terms of how SignFab can support, some of its most popular options include built-up stainless-steel letters with brushed or polished finishes, with the company only using 316 grade for long life assurance or coated finishes. Other solutions include powder-coated Cheaper materials can warp, lose their finish, or have poor tolerances, making tension graphics fit badly ▼ EFKA recommends sign-makers look for a partner that offers a wide range of profiles tailored to different applications 52 email: editor@signlink.co.uk Issue 261 - October / November 2025 METAL SIGNAGE | ROB FLETCHER
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