53 www.signlink.co.uk Issue 261 - October / November 2025 aluminium signage, which Muton says offers vibrant colour with the strength and durability of metal. There is also illuminated metallic signage, which means SignFab combines precision-built metals with the latest LED technology to create eye-catching results day and night. In addition, its eco-friendly options focus on recyclable metals and processes designed to minimise waste. “We’ve seen these solutions thrive across multiple sectors, from retail and hospitality through to education and corporate spaces,” Muton says, adding: “What they all have in common is the ability to deliver a high-quality finish that stands the test of time.” Finding Alternatives Also weighing in on the conversation is Lisa Harvey, sign sales manager at Nova Aluminium. Harvey advises that when working with metal, sign-makers should take the advice of the manufacturer to ensure they get the best possible result. “We get all manner of requests for signage that just isn’t feasible simple because it is what the end user wants,” Harvey explains, adding: “There are limitations to everything, but there are also alternatives to everything. “It’s rare that we have to advise a customer that there isn’t a solution to the request that they have received. We love the weird and wonderful, when a customer thinks outside of the box and uses our systems for something we had never even thought of, it’s great!” On this point, Harvey also warns against the temptation of “going cheap”, saying the hidden cost of this is often far higher than the upfront savings. She explains: “A poorly fabricated or broken sign isn’t just an inconvenience; it sends a loud message that the business behind it doesn’t care about quality. That first impression can turn customers away before they ever walk through the door. “Worse still, a failing sign can become a safety hazard. Falling panels, sharp edges, or broken parts could injure passers-by. Even if no one gets hurt, a visibly deteriorating sign erodes trust in the brand and forces costly replacements long before a quality sign would have needed them. In short, a cheap sign might save a little money today, but it risks reputation, safety, and your bottom line tomorrow.” Looking to current demand, Harvey says acrylic boxes still prove popular with many Nova Aluminium customers, and while she believes there will always be a place for them on the high street, flex systems are more common. She says as these become Stainless steel signs can last for up to 25 years, even in harsh weather 25 ▲ Nova Aluminium is committed to constantly improving its metallic framing solutions METAL SIGNAGE | ROB FLETCHER
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