slimmer, the more versatile they are for the high street, adding that Nova’s 75mm fascia frame is testament to this. Meanwhile, Harvey says internal signage is becoming ever popular, as the options with print make the textile system more appealing, offering endless opportunities. While the frames themselves are rarely seen, this, Harvey says, does not stop Nova from going back to the drawing board to see what improvements can be made. “For example, our latest innovation includes support free fabric boxes, that have a full perimeter fix,” Harvey says, adding: “Not only that, but the reinforcing angles can also be fitted anywhere around the perimeter of the box, bringing an end to awkward installations.” Creative Signage The final comments come from Garrick Dartnell, marketing manager at Sign Trade Supplies. He also notes rising interest in special effect metallic coatings, offering the example of wood-effect aluminium profiles, though the primary trend is a shift towards broader textures and finishes, giving clients more creative ways to elevate their signage. “In today’s visually saturated environment, brands need to work harder to stand out, and premium metallic finishes are becoming a popular way to achieve that,” Dartnell explains. He goes on to say that in terms of material, selecting the right metallic product depends on the specific requirements of the project. “Each sign application, whether structural, decorative, or architectural has unique demands,” he says, continuing: “Understanding each material’s properties allows sign-makers to weigh up the pros and cons effectively, balancing aesthetics, performance, and cost.” With this, he says the key starting point is to consider the environmental conditions. Signage installed in coastal or high-pollution areas, for example, will need corrosion resistance as a priority, whereas projects in exposed rural or high-wind zones require materials with high tensile strength and rigidity. Factoring in these external pressures early in the design phase ensures long-term durability and reduces costly maintenance. He also advises sign-makers to consider weight-to-strength ratio, particularly for large-format signage or installations where handling and transport are concerns. “Aluminium remains a leading choice because it combines durability with lightness, making fabrication and installation more efficient. Beyond aluminium, there is growing interest in steel finishes, especially when paired with surface treatments or coatings that enhance their resistance to rust and wear.” On this point, Dartnell, like other professionals quoted here, warns against going cheap with materials, saying this rarely pays off in the long term. He explains that small cost savings can quickly be outweighed by much larger problems down the line; from reduced durability and premature failure in harsh weather, to increased safety risks and reputational damage when signage does not perform as expected. “Ultimately, the marginal saving is rarely worth the compromise in quality, and investing in the right materials from the outset is always the smarter, more cost-effective choice.” So, how can Sign Trade Supplies help? One of its latest and most popular solutions in this area is its aluminium post finials. Cast from solid aluminium and finished with a durable powder coating, Dartnell says these post toppers add a striking accent to any post-and-panel installation. “Thanks to aluminium’s natural corrosion resistance, they provide a long-lasting fixing that requires minimal maintenance even in challenging outdoor environments,” Dartnell says, adding: “Beyond performance, they also give clients an easy way to elevate the overall look of their signage, adding a premium finishing touch that helps their brand stand out.” The clear, running theme throughout this piece is to invest in quality. Avoid the temptation of going cheap with materials and only work with reputable suppliers, including those featured here, to ensure you achieve a quality end product. Around 75% of all aluminium ever produced remains in use today as it is infinitely recyclable. Recycling aluminium saves 95% of the energy needed to produce new aluminium Factoid ▲ SignFab has noted a rising demand for premium finishes on metallic signage ▼Sign Trade Supplies says more clients are seeking broader textures and finishes on metal signs 54 email: editor@signlink.co.uk Issue 261 - October / November 2025 METAL SIGNAGE | ROB FLETCHER
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