Issue 261 - October / November 2025 www.signlink.co.uk The Sign Show Review ▲ We take a look at the inaugural Sign Show at the NEC, Birmingham Page 20 Social media David Osgar explores the different ways to boost business via socials Page 38 Healthy industry? Plimsoll has conducted independent research into the state of UK signage Page 6 Wrapping Techniques & Tools Jonathon Pert speaks to professionals in wrapping about the best tools to use Page 56 Fresh Perspectives Michaela Christmas talks about getting into print and signage Page 33 Durst P5 500 TEX iSUB We take a look at Durst’s biggest sublimation printer Page 26 Review 20Page 2025 5000 Over visitors attended
CONTENTS Issue 261 October / November 2025 ISSN 2976 - 9213 NEWS Industry 06 Business 07 Kit and Materials 12 People 14 Applications 16 SPECIALS The Sign Show review 20 Under the Hood: Durst P5 500 Tex iSub 26 Industry Tips: Colin Sinclair McDermott 30 Fresh Perspectives: Michaela Christmas 33 Company Spotlight: Signs now 35 utilising Social Media 38 We take a look at how to best use social media for your business FEATURES Superwide-Format kit 40 Etching and Engraving 45 Metal Signage 51 Wrapping Techniques and tools 56 Jonathan Pert speaks to professionals in vehicle wrapping to find the best tools for the trade IN THIS ISSUE 33 53 20 15 45 35 26 3 www.signlink.co.uk Issue 261 - October / November 2025 07
ISSUE 261 October / November 2025 Publishing director Page Tuck Production Ben Mallon Contributors Rob Fletcher, Michael Walker, Colin Sinclair McDermott, Michaela Christmas Contact Editorial: 0117 980 5040 Sales: 0117 960 3255 Production: 0117 980 5041 Accounts: 0117 980 5042 Find us online www.signlink.co.uk Socials All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical including photocopying, recording or any information storage or retrieval system without the prior consent of the publisher. The views expressed by contributors to SignLink magazine are not necessarily those of the publisher or editorial team and Link Publishing Ltd. takes no responsibility for any errors that may have occurred. The publisher also accepts no responsibility for the advertising content, including any error, omission or inaccuracy therein. Calls may be recorded for training purposes. Link Publishing Ltd. retains the right to publish and re-publish any images or information sent to the publication. Link Publishing Ltd, Unit G, Link House, Britton Gardens, Kingswood, Bristol BS15 1TF Editor David Osgar david@linkpublishing.co.uk Accounts Jan Thomas jan@linkpublishing.co.uk Sales manager Tim Hall tim@linkpublishing.co.uk Production manager Ben Mallon ben@linkpublishing.co.uk Accounts Kathryn Quinn k.quinn@linkpublishing.co.uk SignLink SignLinkMagazine printmonthly_signlink Printed on Sappi Magno Satin from EBB Paper CBP00015512002182040 MEET THE TEAM VIDEO COVERAGE Scan the QR code to watch our video coverage over on our SignLink YouTube channel Multimedia journalist Jonathan Pert jonathan@linkpublishing.co.uk Sales executive Lucas Naylor lucas@linkpublishing.co.uk 4 email: editor@signlink.co.uk Issue 261 - October / November 2025 Hello and welcome to SignLink October/ November! What a great issue to return to after spending an exciting week at the inaugural Sign Show, organised by the same team behind the already well-received Print Show at the NEC in Birmingham. After attending four Print Shows during my time with SignLink, I’m comfortable in saying that this was the most successful one yet. Not only did the show attract more visitors, but also there was plenty for people to see and interact with, which truly showed the diversity, creativity, and charisma present in the print and signage industries. As this was the official launch of The Sign Show, it was also great to see so many elements of signage on display and being celebrated, including neon glass bending, traditional signwriting, and vehicle wrapping. Both the print and signage industries continue to diversify, evolve, and grow into new markets, and this year’s shows demonstrated that there was a hunger from UK businesses to keep getting better and not let print or signage be bogged down by the negative headlines concerning certain industries or the economy at large. The shows were also a great chance to speak with various exhibitors and visitors, finding out what brought them to the show, and what they wanted to share. During my three days at the show, I got to interview several professionals in the print and signage industries at our unique media stand, located right next to The Knowledge Zone, which was filled with interesting talks across the three days. Check out our Instagram and YouTube channels to see great conversations with the likes of Very Displays, IPL Leeds, and Isabel Shanahan from Imageco. In the latter interview, Shanahan talked about the importance of young people in the industry, which for me was the standout at the show as various organisations and companies highlighted new talent in the industry, and the need to attract more. If you didn’t manage to attend The Sign Show, you can find out more in our review on page 20, plus you can read about related topics such as vehicle wrapping on page 56, and also metal signage on page 51. Happy reading! EDITOR S NOTE [L to R] SignLink readers, Arron Sangha and Lewis Scott from Aura Brand Solutions visiting this year’s Print Show and Sign Show. Get featured in our next edition by emailing editor@signlink.co.uk SPOTTED AT THE SIGN SHOW!
INDUSTRY / NEWS Outsmart reports decline in UK OOH industry Outsmart, the trade body for the UK out-of-home (OOH) advertising industry, has reported that UK OOH revenues for the first half of this year total £644.9m, a marginal decline of 0.2% compared to the same period last year. The figures, collated by PricewaterhouseCoopers (PwC), also show a -1.2% decline in overall revenues in Q2 of 2025 compared with Q2 2024, with total revenues of £350.4m reported in Q2 2025. While digital out-of-home (DOOH) revenue grew by 0.3%, classic OOH is down by 1.3%, leading to the overall decline. Digital’s share of revenue in the first half of 2025 is 66%, the same year on year as 2024, with digital declining by -0.7% and classic declining by -2.2% year on year. This is seemingly in contrast to Outsmart’s report earlier this year revealing £1.4bn in UK revenue for OOH in 2024, the highest recorded value for the industry. Outsmart says the marginal decline “reflects OOH’s resilience” The World Out of Home Organization (WOO) Annual Congress 2026 will be held in London from June 3rd to 5th. The event, first announced in the 2025 WOO Congress in Mexico City, will begin on Wednesday June 3rd with a drinks reception, followed by two full days of professional speakers and interactive sessions. The annual WOO Global Awards, which recognise excellence in the out-ofhome (OOH) advertising industry, will be presented on June 4th at a gala dinner event. WOO will also be holding its post-congress celebration on the Friday evening, with a location for the event to be announced in due course. Registration for the WOO Annual Congress will open in November, with registration available through the organisation’s website. WOO president Tom Goddard has labelled London as “one of the traditional homes of the OOH industry” By Jonathan Pert WOO returns to London Analysis firm, Plimsoll, has released its latest independent analysis of the UK signage industry, showing that 237 companies in the UK sign-making industry are in financial danger. According to the analysis, based on information from Companies House, out of 927 leading firms in the UK more than one in six are serial loss-makers, which it says are “undercutting rivals and driving down profit margins across the market.” Plimsoll says these businesses not only weaken their own prospects but add to “market congestion” by competing aggressively on price. According to the research, this represents both a threat and an opportunity for healthier companies, comparing the risk of eroded margins in the short term with the chance to acquire struggling rivals at discounted valuations and strengthening market share. However, the analysis of the industry highlights resilience within the signage industry: 411 companies are reportedly generating the strongest profits, while hundreds more have been labelled by Plimsoll as providing “viable takeover opportunities.” Plimsoll has labelled the industry as being far from stagnant, with its findings showing that overall growth reached 6.5% in the past year, with 13 companies increasing sales by more than 10%. According to the analysis, 456 firms recorded higher sales, in comparison to 391 that reported declines. These figures have been highlighted by Plimsoll as underlining the uneven distribution of growth, saying: “While some companies are capitalising on strong demand from retail, construction, and events, others are f a l l i n g behind as competition intensifies and customer budgets tighten.” A statement from Plimsoll about the analysis says that “the data points to an industry caught between financial strain and a wave of potential consolidation.” 245 companies analysed were rated as being “highly attractive acquisition targets,” with a further 610 listed as worth considering for acquisition. Plimsoll says that with over two-thirds of the market identified as ripe for consolidation, the findings suggest a fragmented industry where scale and efficiency may decide who thrives. The analysis claims that smaller operators, often dependent on narrow client bases, face UK signage companies in danger, according to report growing pressure from larger rivals that can spread costs across wider networks and invest in digital production technologies. According to Plimsoll’s report, margins across the industry average at just 1.6%. Only four companies are labelled as “genuine up-and-coming competitive threats,” which Plimsoll says highlights how difficult it is for smaller firms to break through and generate significant profit. The company says: “For operators trying to sustain themselves in this environment, benchmarking performance against competitors is essential. The ability to control costs, invest in efficient machinery and target niche growth areas will increasingly separate the winners from those sliding into financial distress.” By Jonathan Pert Plimsoll claims that many companies are falling behind as competition intensifies 6 email: editor@signlink.co.uk Issue 261 - October / November 2025 By Jonathan Pert
7 www.signlink.co.uk Issue 261 - October / November 2025 SignLink SignLinkMagazine printmonthly_signlink BUSINESS / NEWS Amscreen, a manufacturer of digital street furniture and signage, has officially become part of the Bauer Media Group following a sale by well-known business owner, Lord Alan Sugar. Lord Sugar was Amscreen’s chairman while his son, Simon Sugar, is chief executive officer of the company. Amscreen was part of Lord Sugar’s Amshold Group and employs more than 60 people, with a 60,000sq ft headquarters based in Bolton. Amscreen was the main supplier of Clear Channel screens across the UK and Europe, with installations in various countries such as Spain and the Netherlands. In January 2025, Clear Channel Europe was acquired by Bauer Media in a deal worth £512m. The deal means Bauer Media, which owns a variety of different TV, magazine, and radio titles, now owns Clear Channel’s advertising locations and brands. Amscreen develops a variety of products and digital solutions, namely digital out-of-home (DOOH) kiosks, bus shelters, and billboards. Amscreen was originally founded in 2007 developing indoor screens for petrol stations. The company produced its first digital outdoor screen in 2015, which led to its ten-year anniversary celebrations this year. Will Ramage, UK managing director and Europe business development director at Bauer Media Outdoor, says: “Over the past decade we have successfully partnered with Amscreen to transform our advertising estate, with sustainable and innovative digital displays that benefit advertisers and serve communities across Europe.” According to recent financial accounts, Amshold Trading, the previous owner of Amscreen, made pre-tax profit of £10.8m from September 2023 to SepAlan Sugar sells digital sign-making company tember 2024. This was up from its £8.4m profit achieved the previous year despite a declined turnover of £27.1m to £28.4m. No changes have been announced by Amscreen or Bauer, which are expected to retain staff and continue operations following the merge of Clear Channel and its assets. By David Osgar Amscreen’s digital screens are manufactured at a purpose-built site in Bolton UK sign-maker, Nuneaton Signs, has announced the opening of its second premises in Hinckley, which it purchased alongside a range of new machinery. The new facility, situated in the next-door town to the company's Nuneaton home, aims to increase the company’s production capacity and meet growing demand for its services, allowing it to further support the local community. The move comes as part of the company’s commitment to creating sustainable employment and training opportunities for people with disabilities, in line with its core ethos. Nuneaton Signs was awarded a Kings Award for Enterprise in 2024 for the opportunities it creates for individuals with disabilities. At the time of receiving the award, the Social Enterprise employed 73 people, 71% of which have a disability and 20% of which have a learning disability. The new facility at Hinckley has been calculated to increase Nuneaton Signs' production Nuneaton Signs supports community with second facility capacity by 144%. Among the kit upgrades at the site is the addition of a new Fujifilm Acuity Prime L flatbed press, alongside its third Veloblade Nexus digital cutter from Vivid Laminating Technologies. The Hinckley facility has now been operational for over a month, with the company already recruiting additional team members and preparing and procuring operational equipment. Alongside the new facility, Nuneaton Signs also recently announced that three supported interns have joined the company in paid roles, as part of its scheme to help young people with an EHCP (education, health and care plan) to find meaningful paid employment. 94% of the students who have participated in a supported internship at Nuneaton Signs are reportedly either in paid employment, volunteering, or being supported by a third-party service to find paid employment. The new facility is situated in Hinckley, near to the company’s Nuneaton hometown By Jonathan Pert
Soyang Europe, a manufacturer and distributor of wide-format media and surface coverings, is celebrating 20 years in business this year. July 8th marked the 20th anniversary of the materials manufacturer, which is headquartered in a 70,000sq ft facility in Accrington, Lancashire. In that time, the company has undertaken significant expansion, having first tested the waters with a small batch of Soyang-manufactured materials in the mid-2000s. Soyang Europe’s group chief executive officer, Mark Mashiter, explains the company’s origins, saying: “We started out in the UK in 2005 with the first three containers of material landing to test the market. In fact, with these containers, the VAT and duty rates were paid for on my personal credit card to clear customs!” Soyang Europe’s core product, which was provided by its Chinese parent company, was initially focused on PVC production up to 5m wide. However, as the market evolved, it adapted its offering to cater for changing demands. The company diversified from its core materials offering in 2022 when it purchased wide-format equipment supplier, Josero, which it renamed as Soyang Hardware. Other expansions included the recent opening of a new branch in Dublin, Ireland, purchased to better serve customers in the country. Mark Mashiter was announced as group chief executive officer in April 2025, as part of a revamp of its leadership structure that included a new board of directors being announced. Soyang celebrates 20 years in the UK Mark Mashiter [pictured] started the company in 2005, after meeting with Soyang Group (then known as Daya) in 2000 at a textile exhibition Grafityp to close down after merger with Metamark Sign-making materials manufacturer, Grafityp UK, has announced that it will close all operations at its Tamworth site by the end of 2025, with its business transitioning to Metamark UK. Grafityp was purchased by parent company, UPM Raflatac, in 2024, with the Finnish corporation subsequently purchasing materials manufacturer Metamark in February of 2025. The decision by UPM to dissolve the business was made as part of "broader goals of strengthening its operations" and with the aim of "capitalising on synergies", according to an official statement. The statement about the transition reads: "The graphic films and heat transfer films business in the UK will be transitioned to Metamark UK, a company acquired by UPM in February 2025. UPM is committed to keeping its customers fully informed about the changes and ensuring a smooth transition." By Jonathan Pert UK print firm renamed Shell-Clad launches new wide-format division Exhibition display solutions provider, Shell-Clad, has launched a new wide-format print company, Expo Display, which was presented for the first time at The Sign Show 2025. Expo Display has been created to provide a white label service for both trade print services and community projects. During its soft launch in July, Expo Display partnered with advertising and marketing agencies to provide a wide range of printed products, while also getting involved with a number of charitable events. In its announcement about Expo Display, Shell-Clad reflected on its history, detailing an exhibition signage technique that it invented over 40 years ago. Since then, Shell-Clad has grown its product range to include a wide range of sustainable exhibition products, expanded into the APAC region, and is now exporting its British-made products to a branch in Singapore, named Shell Tech Asia. A wide-format printing firm based in Wimborne, formerly known as AJD Group and Just GB Limited, will now trade as Just AJD, as part of a rebrand and expansion drive. The rebrand marks the beginning of a significant growth phase for the business, which will accelerate in 2026 with the installation of a new HP flatbed printer. As part of the rebrand, Just AJD has launched a new website, and is also finalising plans for a new mezzanine floor at its facility.. The company also announced changes to its senior management team later in the year with Andrew Ballington-James moving into the role of executive chairman. Additionally, Stephen Russell will become the new managing director, and James Arnold will step up to the role of production director. Shell-Clad unveiled Expo Display at this year’s Sign Show at the NEC in Birmingham By Jonathan Pert BUSINESS / NEWS 8 email: editor@signlink.co.uk Issue 261 - October / November 2025 Andrew Ballington-James, founder of the newly renamed Just AJD By Jonathan Pert
Sign Directory 2024 SE Indasol - Adhesive Tapes No: 31870
KIT & CONSUMABLES / NEWS Print and imaging hardware provider, Canon, has announced its new Colorado XL-series, a platform of 3.4m printers which use UVgel technology to produce flexible and rigid media. The Colorado XL-series comprises of two models – the Colorado XL7 rollto-roll printer and Colorado XL7 hybrid printer, both of which bring the benefits of Canon’s UVgel technology. The series will vary in price depending on region and on the technology added, but Canon has said the pricing will largely follow the same structure as the Colorado M-Series. The series includes 4,544 nozzles with the option for UVgel White, FLXfinish+, and FLXture, the latter two offering the ability to produce creative effects such as matte or gloss as well as replicating textured finishes like leather, wood, and fabric. The presses have been made for demanding environments, boasting print speeds of 70m2 per hour in quality mode, 106m2 per hour in production mode, and 211m2 per hour in express mode, printing on substrates of up to 52mm thick for rigid applications. The XL-series also incorporates new UVgel DynamicMotion Control which helps in providing an agile and precise printhead carriage which moves when dealing with challenging media. UVgel FullBeam Curing is another new feature of the series, offering a 3.4-metre-wide LED curing array that can deliver UV light dosing across the entire print width, to help produce uniformity and a wider colour gamut. The Colorado XL-series will be available from the beginning of 2026 via Canon and its accredited partners. Canon launches Colorado XL-series UK print equipment supplier, TheMagicTouch, has confirmed its appointment as an official reseller of Epson’s first direct-to-film (DTF) printer, the SureColor G6000. The DTF solution, first announced earlier this year, is the first in a new line of Epson DTG and DTF printers due for release in the near future. The new printer complements Epson’s current DTG and hybrid DTF solutions that are available with the SC-F1000, SC-F2200, and SC-F3000. The new press also compliments the existing DTF portfolio currently supplied and supported by TheMagicTouch, which includes a number of DTF Magic solutions. TheMagicTouch confirmed as reseller of new Epson DTF printer Print press supplier, China Print Supplies (CPS), has announced the introduction of the SinoColor URP-3015 series UV rotary printer to the UK market. The SinoColor URP3015 produces full-colour, 360° graphics on materials including glass, metal, plastic, ceramic, and wood. The machine is designed for businesses looking to customise cylindrical products such as cups, tumblers, bottles, and candle holders. The machine is equipped with a stirring system to prevent white ink separation, designed to ensure consistent and safe operation. Operator safety and printhead protection are managed by its Triple Protection system, which features an anti-collision sensor and detectors for UV light leakage. China Print Supplies brings new cylindrical printer to UK market By David Osgar [Pictured] Jim Nicol, managing director of TheMagicTouch, with the new Epson SC-G6000 Canon’s new Colorado XL-series has been launched to offer greater product versatility to printers Hybrid Services, the exclusive UK and Ireland distributor for Mimaki, has hosted the global launch of the new Mimaki TS200-1600 dye sublimation printer at The Sign Show 2025 in Birmingham. Powered by the same core technology behind Mimaki’s 330 Series, the TS2001600 has been designed to deliver fast production speeds across high-quality and versatile applications. The machine has an extended eight-colour ink set, including orange and violet inks, as well as newly developed fluorescent pink and yellow inks for applications such as sportswear, custom promotional items, home décor, and soft signage. The TS200-1600 runs on Mimaki’s OEKO-TEX ECO-PASSPORT certified Sb411 inks, with this certification allowing users to meet core sustainability requirements. At The Sign Show, Hybrid Services also hosted the UK and Irish launch of the new Mimaki UJV300DTF-75. A compact, UV DTF printer, Hybrid says that the machine enables the easy creation of premium decals, bespoke branding, and personalisation. Key attributes include the ability to print on film at a resolution of up to 1200dpi, running six colours, and printing at widths of up to 640mm. Alongside this news, Mimaki has recently launched the Print Different podcast. The Mimaki podcast series will be available exclusively on the new Mimaki EMEA YouTube channel, which is a hub for product overviews, tutorials, and customer stories. The podcast will also be available in an audio format on Spotify. Mimaki launches new press The new press got its global debut at The Sign Show in Birmingham By Jonathan Pert The printer offers full CMYK with optional white, varnish, and primer 12 email: editor@signlink.co.uk Issue 261 - October / November 2025
SwissQprint has introduced two new flatbed models to its lineup of print solutions, tailored to users with high quality requirements and small to medium production volumes. The Topi 5 and Oryx 5 are the latest models in swissQprint’s Generation 5 line-up, which was first officially launched in January 2025. The two differently sized models are both immediately available for purchase – the Topi 5 is a 3.2×2m flatbed capable of producing up to 126sq m/h, while the 2.5m Oryx 5 offers an output of up to 114sq m/h, 26 percent more than the previous Oryx 4 model. The presses have been developed to cater for lower-output businesses, as opposed to those with higher-volume needs for whom the Swiss manufacturer offers the Impala, Nyala, and Kudu flatbed models with outputs up to 341 m2/h. Carmen Eicher, chief of sales and marketing officer at swissQprint, says: “With the new, harmonised overall range, we have a tailor-made solution for every size of business, with Oryx and Topi being aimed at users with high-quality standards and small to medium print volumes. “Aside from their lower productivity and price points, Oryx and Topi are identical to the other Generation 5 models and offer a whole range of competitive advantages.” All presses in the generation feature ten freely configurable colour channels designed for maximum versatility, with options for UV ‘neon’, orange, varnish, or primer. All the presses also come with a maximum resolution of 1350 dpi. SwissQprint release new flatbed presses Mutoh, has announced the release of the XpertJet1682UR, its latest 64” UV LED roll-to-roll printer. The press is suited for a range of applications including wall décor, retail displays, and exhibition signage. The roll-to-roll press delivers reported print speeds of up to 27sq m/h and up to 1440 x 1440dpi. Its dual eight-channel monoblock 1440 nozzle heads, and dual four-inch UV LED lamps, allow for single-pass five-layer printing without media pull back. The new XpertJet also offers a number of advanced multi-layer printing options, including five-layer prints that display different visuals front-to-back and four-layer prints designed for striking frontlit and backlit combinations. By Jonathan Pert Mutoh launches new UV LED roll-to-roll printer to market SignLink SignLinkMagazine printmonthly_signlink KIT & CONSUMABLES / NEWS The Topi 5 and Oryx 5 offer max speeds of 126sq m/h and 114sq m/h respectively New laser cutter released by xTool Displayed for the first time at home and consumer technology show, IFA 2025, the xTool P3 has been launched to “redefine professional creation and SMB productivity”. Released by xTool, the machine is an “AI-powered” CO2 laser cutter designed to meet the advancing needs of professional creators and small businesses that may have outgrown desktop machines. The solution is made for those who find industrial-grade CO2 lasers too expensive and complex, and need a machine that suits a smaller-scale environment. The xTool P3 features an 80w industrial-grade CO2 laser capable of cutting up to 20mm basswood and 25mm of acrylic in a single pass. The cutter is listed as having a speed of 1,200mm/s with 2G X-axis acceleration PressOn impressed by Fujifilm ink offering Wide-format print specialist, PressOn, has invested in a Fujifilm Acuity Ultra Hybrid LED which is reportedly delivering improvements in speed, quality, and media versatility. The company was looking for a new print solution when two of its hybrid printers were reaching end of life and so a new investment was needed to meet the growing demands of the business. PressOn says it looked at several players in the market but was impressed by Fujifilm’s approach to ink. The Acuity Ultra Hybrid LED uses Fujifilm Uvijet UH inks, which are developed and manufactured in the UK. Bluetree boosts output with new PLASTGrommet solution Online print company, Bluetree Group, has expanded its wide-format finishing capabilities with a second investment in banner and textile finishing automation via manufacturer, PLASTGrommet. The company has purchased a PLASTGrommet Hybrid TexWiz, an integrated banner finishing solution with the dual finishing option of both welding and sewing, in order to boost its wide-format output. Bluetree sells a range of wide-format products including posters, roller banners, signage, flags, and outdoor banners through its brands including instantprint and Route 1 Print. PLASTGrommet’s finishing technology utilises its automated All In One platform, which combines hem welding, eyeletting, and cutting into a single process. The TexWiz was launched at this year’s FESPA Global Print Expo By Jonathan Pert The new press is available immediately via Mutoh’s network of resellers By David Osgar By David Osgar 13 www.signlink.co.uk Issue 261 - October / November 2025
PEOPLE / NEWS Dragon Group appoints new operations director Dragon Group, the parent company of signage company, Dragon Signs, has appointed Chris Strong as its new operations director, as part of the group’s goals to accelerate into its next phase of growth. The group has bases in both England and Wales, with offices in Cardiff and Radstock, near Bath. As well as Dragon Signs, the group includes outdoor advertising agency, Route Media, exhibition and display specialist, Colour Studios, and magazine publications, Sportin Wales and BusinessIn Wales. Strong, who first joined Dragon Signs in 2022 as head of operations, enters his new role with more than 16 years of experience in signage, construction, and operations leadership. Before joining Dragon Group, Strong held roles at Morgans Consult, On Point Brand Installation, and Galaxy Shopfitting, with an additional background in the Royal Engineers corps of the British Army. In his new role, Strong will lead operational delivery across all business areas, with a focus on driving efficiency, supporting innovation, and embedding consistent processes across the organisation. Strong will also take on responsibility for health and safety and ISO requirements across the portfolio. Speaking of his new role, Strong says: "This is an amazing company which is growing all the time – it's a pleasure to work alongside so many talented people and help take the business forward. "Since I joined, we've seen huge advances, from moving into new headquarters to taking on more clients and expanding the team. I'm excited to now play a broader role in helping shape our future." Rhys Harrington, managing director of Dragon Group, adds: "Chris has consistently demonstrated exceptional leadership, commercial vision and a deep understanding of our Group's mission. "The promotion is a natural progression and reflects the value he brings to our team and our future. Chris has already introduced innovative systems and processes that have improved collaboration and productivity across the board. His journey is a testament to his dedication, work ethic, and deep understanding of our industry." The appointment follows a period of significant investment by Dragon Group in recent years, including an upgrade of its software and print machinery. Colour Studios was purchased by Dragon in 2023, with a new director of the group, Rowan Freeman, appointed in 2024. UFABRIK appoints new European sales director Digital textiles manufacturer, UFABRIK, has announced Monika Mourao as its new European sales director. Mourao arrives at the role with 23 years of experience in the industry, with her most recent role being sales development manager at EFI. Having begun her career selling banner media and flag textiles for screen printing, Mourao went on to join Gandi Digital, manufacturers of the grand-format AquaJet family of printers. As general manager for Poland at Gandi, she helped introduce 3.2m and 5m wide AquaJet printers and related textiles to the European market. After Gandi Digital was acquired by Agfa in 2010, Mourao became sales manager in Poland for the Jeti and Anapurna printers, developing relationships with a range of media suppliers and customers across the region. She established her own distribution business in 2012, 4Printers, which focused on textile printers, consumables, and accessories. 4Printers became the first dealer for Berger textiles in Poland, Czechoslovakia, and the Baltic state. Mourao previously worked at EFI, Agfa, and Gandi Digital Chris Strong [centre] first joined Dragon Signs in 2022 as head of operations By Jonathan Pert By Jonathan Pert Astra Group hires new technical lead Astra Group has announced the appointment of Patryk Wojciechowski as its new head of technical innovation. The appointment is the latest in a series of senior hires and promotions for the Manchester headquartered business. This includes the hire of David Mulligan in April to the role of managing director of its Signage and Digital division. In his new role, Wojciechowski will be responsible for identifying emerging technologies, collaborating with clients, and spearheading the development of new digital signage solutions. He will also provide leadership and guidance to Astra Group’s team of software developers and support engineers, as the business increases its UK and international footprint. Wojciechowski enters the role with over ten years of experience in software development, having led the development and launch of a number of B2B and B2C platforms prior to joining Astra Group. Wojciechowski will be responsible for spearheading the development of new digital signage solutions By Jonathan Pert 14 email: editor@signlink.co.uk Issue 261 - October / November 2025
PEOPLE / NEWS SignLink SignLinkMagazine printmonthly_signlink Philips Professional Display Solutions (PPDS), the exclusive global provider of Philips displays and complementary solutions, has announced the promotion of Jae O Choi Park and Ron Cottaar to new senior roles. Park, who joined PPDS as European Sales Director in 2022, has been promoted to the newly created position of EMEA commercial head, joining Angela Lin, Jason Wu, and Rosa Chiu, the commercial heads for US and LATAM, China, APA, and India respectively. In his new role, which Park has held on an interim basis since 2024, he will officially oversee all of PPDS’ European sales and support activities. Ron Cottaar will now serve as head of global marketing, tasked with expanding PPDS’ global presence and boosting the brand on a local, regional, and international scale. Cottaar has worked for the company for seven years, most recently as its head of marketing for North America. Commenting on the new position, Cottaar says: “I am proud to work with some immensely talented teams around the world, all striving for the same goals. In my new role and under the new structure, we will continue to accelerate brand awareness and the value of PPDS, while bringing new opportunities to our partners and customers.” The promotions follow the unexpected death of Martijn van der Woude, vice president of global business development and marketing at PPDS. Van der Woude, who had worked for PPDS since 2019, passed away suddenly in April from a heart attack, at the age of 55. Before PPDS, in a career spanning more than 25 years in business development, sales and marketing, and general management, Van der Woude co-founded a dvLED manufacturing company in Asia and led a Dutch software and consultancy firm. A statement from PPDS following his passing read: “He will be remembered as a transformational and entrepreneurial enabler – a champion in the AV community globally. Martijn will be truly missed by us all. In his private life, he was a pilot in every sense of the word, a devoted husband and father with a love for the skies. Our thoughts are with all in Martijn's family." A tribute from German signage magazine, Invidis, described van der Woude as “the face of Philips in the global digital signage market,” characterising him as “always an extremely honest analyst and unafraid to address industry challenges.” PPDS announces new management after unexpected death [L to R] Jae O Choi Park, the new EMEA commercial head, and Ron Cottaar, the new head of global marketing, both at PPDS By Jonathan Pert Exhibition stand builder, GH Display, has announced the death of its founder, Graham Hodson. Hodson started GH Display in 1976 from his garden shed, growing the company into a large team of 2D and 3D designers, print technicians, exhibition stand builders, and installers. The company was purchased by husband and wife, John and Jenny Hodson, the son and daughter-in-law of Graham, in 2013. The company now operates from a 30,000sq ft workshop and print facility in Cambridgeshire. In a tribute to Hodson, GH Display says: “It is with great sadness that we announce the passing of our company founder, Graham Hodson, also known as Curly. “Graham was truly one of a kind and will be deeply missed by all who had the privilege of knowing, loving, and working alongside him. A devoted husband, father, and grandfather, he will be remembered for his kindness, warmth, and generosity.” GH Display announces death of its founder UK sign-maker, Astley Signs, has announced the appointment of James Mavi as its new managing director. Mavi has worked for Gateshead-based Astley for almost seven years, having started as its head of sales before moving into the role of sales and marketing director. Other previous roles include working as head of sales for transportation and logistics firm, Dee Set. In a statement about the appointment, Astley says that Mavi has already played a key role in driving sales performance and business growth for the company, and that his “insight into customer relationships and market dynamics has been instrumental in positioning the company as a trusted partner to clients across a wide range of industries.” In his new position, Mavi is set to review core business processes, identifying opportunities for increased efficiency, and service enhancement across the company’s environmental, social, and governance (ESG) activity. According to Astley’s statement, embedding ESG principles into the company’s operations will be of particular focus, including boosting environmental performance and ethical governance. Astley Signs appoints new managing director [Pictured] James Mavi, new managing director of Astley Signs By Jonathan Pert By Jonathan Pert Hodson founded GH Display in 1976 from his garden shed 15 www.signlink.co.uk Issue 261 - October / November 2025
APPLICATIONS / NEWS Waitrose created an out-ofhome (OOH) campaign that featured a creative 3D build of a giant kebab skewer breaking through a billboard. The OOH display was created to highlight one of the slogans of Waitrose’s summer campaign: “Anything is a kebab if you put a skewer through it.” The campaign was made through the collaboration of a range of OOH media agencies and studios, namely Wonderhood Studios, MG OMD, Talon, and Grand Visual. Grand Visual facilitated the production and build of two giant kebabs with 3D food items and the installation at each location, working closely with Wonderhood to ensure each component looked realistic from all viewing angles. Giant kebab breaks through billboard Plant-based egg alternative, Just Egg, has marked its entry into the UK market with an oversized creative out-of-home (OOH) activation outside King’s Cross station in London. Just Egg, which is made primarily from mung beans, has previous only been available in the US. The product, which is primarily sold in cartons, promotes itself as a zero-cholesterol alternative to eggs with no artificial flavours. The Kings Cross promotional campaign, titled ‘Finally, Just Egg Has Landed’, was made in partnership with creative agency, McCann Birmingham. The OOH installation featured a 5m-high Just Egg carton designed to appear as if it has ‘crash-landed’ into the ground. Just Egg “crash lands” in the UK with giant OOH display The campaign features the slogan: “Anything is a kebab if you put a skewer through it” By Jonathan Pert The display is part of a promotional campaign titled ‘Finally, Just Egg Has Landed’ Global Erecting Sign Services (GESS) has completed an extensive rope access project high above the busy streets of Wood Green, London. River Park House is an 11-storey office block located in Wood Green, adjacent to Alexandra House and opposite Wood Green Underground station. Built in 1973 to replace the old Wood Green library, River Park House has been home to Haringey Council since 2005. The large-scale banner advertising project involved installing over 30 bespoke bracket systems of varying types and sizes to the building, each one designed, manufactured, and fixed to its concrete structure. Completing the project required six months of planning and design by GESS involving close coordination with Haringey Council and wide-ranging traffic management strategies, as well as temporary bus suspensions. The process then required over a month of fabrication and a further three weeks of installation, all executed via rope access to avoid intrusive scaffolding and minimise disruption to the busy high street below. The installation required tonnes of custom-fabricated metalwork to be used, all of which was designed to suit the building’s unique façade. Over 50 LED lights were also mounted on specially fabricated projected brackets, positioned to shine from both the top and bottom of the banners. GESS flies high with large-scale installation The installation allows for large-scale banner advertising to be added to the 11-storey façade of the River Park House office block A renowned graffiti artist and streetwear designer, OG Slick, has transformed a Los Angeles gallery into an immersive experience using a Mimaki printer and Drytac materials. The installation was part of OG Slick’s recent show, ‘I ☺LA,’ which was hosted by art agency, Legacy West Media. OG Slick (whose real name is Richard P. Wyrgatsch II) is an artist who blends graffiti, satire, and street culture. Born in Honolulu and based in Los Angeles since the mid-80s, his work ranges from traditional murals to public sculptures, toy design, streetwear, and site-specific installations. The project was realised through a collaboration with Mimaki USA and Drytac, with Ernest Contreras, senior print solutions specialist at Mimaki USA, working closely with OG Slick to design and produce floor graphics that were both eye-catching and durable. The graphics, which included bright yellow emojis and the artist’s ‘SLICK’ graffiti tag, were printed on a Mimaki UCJV300 printer and installed by the artist himself. According to Contreras, Drytac’s SpotOn Floor 200 was selected for its simplicity, performance, and time-saving qualities. The vinyl features a removable, slip-rated adhesive, designed to allow for easy, bubble-free installation without professional installers and clean removal after the one-month show. As a one-part media, the material also requires no lamination, further streamlining the process. The SpotOn Floor PVC film was paired with Mimaki’s UV inks, with the result blending a visually striking look with high durability. Art gallery transformed by Drytac floor graphics The UV inks of the Mimaki UCJV300 were utilised to make the prints more vibrant By Jonathan Pert 16 email: editor@signlink.co.uk Issue 261 - October / November 2025
“Given the size of the UK sign-making and display markets, we believe the industry deserves and needs an event that is entirely dedicated to these creative sectors – and we will deliver exactly this at The Sign Show”. This is what people are met with when they click on the ‘Why Visit’ section of The Sign Show website. Following the first edition of the show, it is safe to say the event achieved exactly that, with organisers and visitors reporting a successful three days at the NEC in Birmingham, with plenty of happy exhibitors and visitors. Here, SignLink picks out some of the highlights from year one of The Sign Show, looking at what was on show across the many stands of the event, and what stood out for those who attended the inaugural show. The Perfect Mixture Over 5000 professionals from across the sign and print markets passed through the doors of the co-located events, eager to see what organisers had come up with for year one of the new event. Of course, the show had an immediate advantage being co-located with The Print Show, the UK’s only large-scale event for the UK print industry that brings in thousands of visitors year-on-year. However, while wide-format print has often had a presence at the show, including on the impressive stands of big-name exhibitors such as HP, Hybrid Services (Mimaki Europe), Roland DG, and Graphtec (Mutoh), the challenge was for organisers to deliver what they promised – an event that shone a light on signage. With the dust having settled after the debut edition of The Sign Show, we take a look back at the event, picking out some of the key highlights and developments from across the three days at the NEC The Sign Show Makes Successful Debut 2025 REVIEW We are very proud to have established not only a new, dedicated exhibition for the signage market, but also a new gathering point for the UK sign industry 20 email: editor@signlink.co.uk Issue 261 - October / November 2025
21 www.signlink.co.uk Issue 261 - October / November 2025 “We understand that plenty of sign-makers offer wide-format printing, but we also recognise that they is so much more than that,” says event director Chris Davies, who also oversees the co-located The Print Show. He adds: “The whole premise of the new show was to host an event that catered for the need of sign companies that do not offer wide-format print, as well as those that offer print in addition to other signage services. “If you visited us at the show this year, you would have seen everything from sign fixtures and fittings, LED lighting solutions, wrapping materials, exhibition stand services, and even traditional signs and neon. We are very proud to have established not only a new, dedicated exhibition for the signage market, but also a new gathering point for the UK sign industry.” Those who visited the new show this year were met with an impressive entrance, with two archways offering entrance to The Sign Show and The Print Show – though in reality, both led to the same hall, with the two events taking place alongside each other. This co-location was heavily praised by visitors, as they had free roam of both shows without having to leave the hall. This also made life easier for those exhibitors that have interests in both markets, with the layout ensuring they were able to capture visitor traffic from both the print and non-printed signage market. This was certainly the case for wide-format print specialists including HP, Hybrid Services (Mimaki Europe), and Graphtec (Mutoh). Incidentally, Hybrid Services used the event to host the global launch of the Mimaki TS200-1600 dye sublimation printer. The machine is billed as the “ideal solution” for smaller shops, start-ups, and any businesses looking to expand into customised goods and short-run textile production. “Launching the new Mimaki TS2001600 at The Sign Show gave visitors the opportunity to see first-hand how dye sublimation could open new revenue streams for their business,” Hybrid sales director Andy Gregory said, adding: “As an entrylevel solution, the TS200 makes it easier than ever for companies to take that next step and diversify their offering.” Hybrid also used the new show for the UK and Irish launch of the Mimaki UJV300DTF-75. A compact, UV DTF printer, Hybrid says the machine allows users to easily create premium decals, bespoke branding, and personalisation. Gregory adds: “The Sign Show is a timely and important addition to the exhibition calendar. It gives the signage industry its own dedicated space while still benefiting from the crossover with The Print Show. We’re proud to be backing the event from day one.” Superior Signage Away from the wide-format print giants and there was plenty to explore in Hall 3 of the NEC. LKH Tools, which, as its name may suggest, supplies the market with a wide range of tools for sign-making. The company was located near to the entrance and reported heavy footfall across all three days of the show, with visitors keen to learn more about its products. Also experiencing a busy show was EKFA Frame Solutions, which showcased its services and solutions not only on its own stand, but also across the hall. This included partnering with the organising team to help produce the very impressive setup for the Knowledge Zone speaker area within The Print Show section of the hall. The same could be said for Metalworx, which helped create the School of Wrap centrepiece of the show. ▲David Mearns showcased the art of signwriting at the show SignLink SignLinkMagazine printmonthly_signlink 2025 REVIEW Over the three days, The Print Show and The Sign Show attracted 5,379 visitors 5,379 ▲Chris Edwards from CVi Group was on hand throughout the exhibition to demonstrate the skill of vehicle wrapping
“It was a great experience exhibiting at the first-ever show,” said EFKA, adding: “We were delighted to see so many trade partners and showcase what we can do, including the giant light wall display that lit up the Knowledge Zone. It was a really great atmosphere all week; well done to The Sign Show team for putting on such a great event!” Other stands of note at The Sign Show included Signgeer, which, accompanied by its very own superhero in ‘Signman’, welcomed plenty of visitors to its stand. Meanwhile, the BSGA had a very busy show hosting a live version of its ‘Sign Surgery’. In addition, Sam Armstrong and the Make it Happen team were kept busy on the show floor, meeting with a variety of visitors, while the consultancy also ran a series bootcamps throughout the show – including a full-day session on the day before the show opened. Visitors were also quick to offer praise to the organising team for the debut show, with many turning to social media to share their experiences. “We had a wonderful day at The Sign Show and The Print Show at the NEC,” said Olivia Firth, operations manager at ENV Graphics and Signage, adding: “It was great catching up with some familiar faces, meeting new people, and exploring new technologies and suppliers. We saw plenty of opportunities and ventures for future work.” Ben Lambert, senior business development manager at Pivot 365, commented: “A visit to The Sign Show was a great chance to catch up with familiar faces, meet new ones, and hear more about the challenges and successes across the industry right now.” Josh Davies, business development manager at Clipeum IT, also said: “Everyone was on top form, and it was fantastic to connect with as many people as I did. Some of the technology is incredible but taking it back to basics with Tony Spinks and the very talented team at Neon Creations was brilliant.” Hands-On Experience This brings us on nicely to the special areas that were scattered across the show floor, with visitors to both The Sign Show and The Print Show having the freedom to explore and get interactive with these features. In The Sign Show section of the hall, visitors were able to try their hand at wrapping on the School of Wrap, with specialists from CVi Group and Space Architectural Interiors. Attendees were also able to explore the range of wrapping products available from Fedrigoni and All Print Supplies, while FESPA UK was on hand to recycle any leftover waste and talk visitors through its Waste Accreditation initiative. “We’ve had a really busy few days and I’ve been really pleased to speak with so ▼Deborah Corn hosted Print FM live at The Sign Show 2025 REVIEW 22 email: editor@signlink.co.uk Issue 261 - October / November 2025 It was a really great atmosphere all week; well done to The Sign Show team for putting on such a great event
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