Signs Express dresses England World Cup Fanatics Shop Materials manufacturer, Drytac, has revealed details of the England World Cup Fanatics Shop Experience which utilised its materials at London’s iconic Carnaby Street earlier this year. The installation was completed by UK-based sign and graphics specialist, Signs Express, which selected a range of Drytac printable media and laminates to deliver a fast-turnaround retail installation for football fans during the early stages of this year’s World Cup. The company has worked with Fanatics for the past 12 months, producing a series of temporary retail pop-up shops for major sporting and entertainment events including the Oasis reunion tour, the NFL London Games, and Target Darts. With many of these projects requiring installation within as little as 48 hours’ notice, having reliable materials readily available was critical. Previously, Signs Express relied on a standard removable vinyl for these projects. However, after attending a Drytac product demonstration with Mark de Lancey, head of sales for UK and Ireland at Drytac, the company began using its SpotOn vinyl, which provided significant improvements in installation and removal time. For the Carnaby Street installation, the client wanted the primary window graphics to be installed internally using Drytac’s ViziPrint Impress Clear, an optically clear PET film designed to deliver high graphic clarity while maintaining a premium glass appearance. However, the windows also needed to remain concealed until the official store launch. To achieve this, Signs Express applied SpotOn White M50 to the exterior of the windows, with its dot-pattern adhesive graphic allowing for easier installation and complete visual coverage before it was peeled away quickly and cleanly for the official unveiling. ReTac Smooth 150 was selected for the storefront branding. Its thicker 150µ (6mm) face film made installation easier than traditional thinner films, particularly valuable when working against tight deadlines, while ReTac’s permanently peelable adhesive allowed the graphics to be removed cleanly without damaging the surface underneath. Elsewhere throughout the installation, Polar Choice was paired with Interlam Pro Emerytex for the floor graphics and locker wraps, offering high durability and fire performance for hightraffic retail environments. All graphics were produced on a HP Latex 830W printer, with its fast-curing technology helping the team to maintain print quality while meeting the demanding production schedules. Following the success of the Carnaby Street installation, Signs Express went on to produce a further 15 pop-up retail stores in just two months, using a wide range of Drytac products. Roland DG reveals details of elite motorsport partnership Roland DG has revealed details of its partnership with Belgian motorsport graphics specialist, Grafical Racing Design, with the vehicle graphics company utilising an updated TrueVis AG-640 wide-format printer and cutter to produce a range of professional racing liveries. Grafical founder, Jarno Provost, has utilised Roland DG equipment to produce work for racing categories including MotoGP Moto3 and World Supersport, as well as an expanding portfolio of professional teams. Provost recently upgraded his Roland DG TrueVis AP-640 wide-format latex printer with the new TrueVis AG-640 now acting as the centrepiece of his production operations. Using the TrueVis AG-640, Provost was able to significantly shorten production times by allowing latex prints to be laminated and installed directly after printing, eliminating the waiting period required with traditional eco-solvent technology. Working in racing environments means that Grafical Racing Design has to respond to car and bike crashes, parts changes, and updates to sponsors, with entire auto bodies often needing to be replaced days before a race. Since adding the AG-640, Grafical has secured two new rally sport customers, with the clients citing the company’s ability to deliver full vehicle wraps within tight timeframes as a key for their choice. Provost also cites the AG-640’s colour accuracy as an important component during print production, especially when working with global car manufacturers that require brand accuracy across vehicle decals, wrap, and sponsorship graphics. The AG-640 offers dedicated red, orange, and white inks, with the aim of opening up new print capabilities. With an expanded ink range, Grafical can now print onto transparent materials while achieving more vibrant colour reproduction across vehicle graphics, labels, and decals. The improved scratch resistance coverings that the AG-640 offers reportedly contributed to more streamlined workflows and lowered costs for the company, reducing the need for protective overcoats or secondary lamination. Provost was part of the test group which helped Roland develop the AG platform. Since then, Provost has worked closely with Roland DG to refine the machine based on the needs of real-world motorsport production. Grafical attributes the partnership with Roland as a key factor in building its presence across professional motorsport, including appearances on winning bikes in the World Supersport Championship and the MotoGP Moto3 category. Signs Express selected Drytac ViziPrint Impress Clear and ReTac Smooth 150 for the window and storefront graphics By Jonathan Pert 12 email: editor@signlink.co.uk Issue 267 - October | November SignLink SignLinkMagazine printmonthly_signlink APPLICATIONS | NEWS Grafical has secured two new rally sport customers since installing the Roland AG-640 By Jonathan Pert
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