35 www.signlink.co.uk Issue 267 - October | November 2026 FRESH PERSPECTIVES | KADEN BORRETT Reminding Us That It’s Personal The relevance of print isn’t wavering like people seem to think it is. We see UV print used to print braille onto wayfinding and signage, we see relief prints used for props, flooring, and wallpapers to replicate textures that would otherwise cost a small fortune, and we see plenty grown by 50% in the last year), but the likes come in more consistently even when views don’t hit the highs we all hope for. As the manager of a social media account, it’s important to focus on making your content the best it can be and relying on the fact that people will come over time. Consistent efforts are appreciated more than one off, half-baked posts. A Problem with Translation The reality is that some projects lend themselves to visual media better than others. It’s easy to show off a droptix print with a moving background or new movie props, but the challenge comes from promoting products that are special for the reasons you don’t see. As a remedy for this problem, you can tell a story. If people can’t see why a product is worth seeing, walk them through it. Last year I was tasked with writing an awards entry for a job we completed, this job was special because it featured a phone holder that could slide along an axis. The problem was that what we were seeing didn’t look impressive. It was an innovative solution to a challenge our client faced, but one most people would gloss over. Explaining the problem that this feature solved was the key to submitting the entry on time. In social media marketing, these can be the hardest things to talk about since they feel so pedestrian. Equally important are the things I’ve learned not to photograph. If you always have a camera in your hand, sometimes you capture things you shouldn’t. Most often that means jobs that can’t be shared in the moment, but sometimes you’ll wind up photographing a messy environment or something unsafe. Moral of the story, double-check before posting people and environments so you can learn from my mistakes. If something doesn’t look quite right, chances are it’s probably not. ▲ [L to R] Kaden Borrett, Renee Murrary-Morrison, film & TV client service manager, and Susan Meekins, office manager at Stylo ▼ [Pictured] Kaden Borrett with one of Stylo's installations during Wimbledon tennis tournament The bottom line is when you work in marketing, your job is to help reinforce the business by advertising your skills, your products, and your people of billboards and large-format signage for movies and brands. The bottom line is when you work in marketing, your job is to help reinforce the business by advertising your skills, your products, and your people. Results often speak for themselves, but a job’s life started long before you saw it in the real world. I’ve learned that it’s essential to capture these jobs as they’re being made so you can accurately capture the efforts of your team. I produce Stylo’s internal magazine and being able to dedicate a few pages to jobs we’ve completed for people to see work they produced is my way of applauding the hard work from our printers, fabricators, and every single person that makes these jobs possible. Print Yourself a Family Print and signage are fantastic industries full of passionate and dedicated businesses and has provided me with an unexpected sense of community. Initiatives like FESPA (of which I’m a Next Gen Committee member) provide a level of camaraderie that doesn’t form overnight. Decades of print workers have come together into a genuinely fulfilling community and one that I’m proud to say I’m a part of. To those of you I have met, thank you for being part of the reason I’ll be staying in this industry, and to those I haven’t, may we cross paths soon!
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